TAG Heuer Events Manager

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Location
SignyVaudSwitzerland
Employment
Full-Time
Seniority
Mid-Level
Department
Corporate Affairs, Sustainability & CSR
Industry
Fine Watches & Horology
Posted
Jul 29, 2026

About TAG Heuer

TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.

TAG Heuer Events Manager in Signy, Switzerland: lead high-end brand events for luxury watchmaker with global marketing impact.

Role & Responsibilities

  • Oversee conception and delivery of high-end events including product launches, brand celebrations, and watch fair participation, ensuring alignment with global marketing strategy
  • Establish and implement global event guidelines across all headquarters moments and markets to maintain consistent brand quality
  • Consolidate local and regional event plans in collaboration with the global marketing team and market partners
  • Manage complete event logistics including catering, transportation, gifting, and guest list coordination through vendor negotiation and supplier management
  • Monitor and track industry trends relevant to luxury events and brand positioning
  • Manage event budgets and invoicing with operational efficiency and financial accountability
  • Develop and propose creative event concepts that reinforce brand positioning and marketing objectives
  • Cultivate and maintain collaborative working relationships with internal departments and external stakeholders across the marketing value chain

Qualifications

  • Degree in Business, Public Relations, Communications, or related discipline
  • Minimum 7 years of professional experience managing high-end events in the luxury sector
  • Fluency in English and French (written and spoken)
  • Demonstrated expertise in vendor and supplier management
  • Proven ability to manage multiple projects with strict deadline adherence
  • Advanced communication, interpersonal, and presentation skills
  • Demonstrated commitment to environmental sustainability and familiarity with LVMH LIFE360 sustainability initiatives

Skills

Event management and execution Budget management and financial planning Vendor and supplier negotiation Logistics coordination Stakeholder relationship management Project management Marketing strategy alignment Industry trend analysis

Experience

Minimum 7 years of professional experience managing high-end events within the luxury environment, demonstrating progression in event conception, execution, and strategic brand alignment. Proven track record of successfully delivering complex, multi-stakeholder events and managing vendor relationships in international settings.

Education

Degree from a recognized Business School, or qualification in Public Relations, Communications, or equivalent discipline.

Workplace

The successful candidate will be located in Signy, Vaud, Switzerland, with easy access to Geneva.

Culture

TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Events Coordinator», «Luxury Events Director», «Marketing Events Specialist», «Global Events Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.