TAG Heuer Digital Marketing Manager

About TAG Heuer

TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.

Role & Responsibilities

• Define, lead, and deploy digital marketing strategies and plans to increase brand awareness, desirability, and online revenue for TAG Heuer Japan through digital platforms and partner networks, in line with corporate guidelines.
• Drive commercial and digital performance targets through website optimization, full-funnel social campaigns, and seamless online-to-offline omnichannel customer experiences.
• Manage the e-commerce platform day to day, including product catalogue updates, merchandising, pricing accuracy, and stock availability.
• Monitor user journeys, site navigation, and checkout funnels; identify friction points and implement data-led improvements to increase conversion rates and average order value.
• Collaborate with global and local stakeholders and the IT department to upgrade the brand’s digital experience.
• Plan and execute digital promotional campaigns, product drops, and exclusive online events with marketing, communications, and supply teams.
• Monitor e-commerce metrics, including traffic, conversion, bounce rate, revenue, and customer lifetime value; prepare regular performance reviews and forecasting reports.
• Develop e-retailing opportunities in Japan and optimize online sales.
• Oversee and optimize paid search across Google, Yahoo, and PMAX campaigns, with the aim of increasing ROAS versus the prior year.
• Drive always-on social programmatic campaigns supporting e-commerce initiatives.
• Define the social media management strategy, including platform strategies, content architecture, and community approaches.
• Develop and execute full-funnel social campaigns for priority product and seasonal launches across global and local platforms, including Instagram, Line, LinkedIn, X, and YouTube, to strengthen brand positioning and increase engagement and ROAS.
• Track, analyze, and report campaign performance to refine strategy and maximize ROI.
• Oversee the content calendar in alignment with global brand guidelines, product launches, and local marketing campaigns; monitor social media KPIs, including engagement rate, reach, share of voice, and follower growth.
• Collaborate with PR, CRM, Retail, and Creative teams to ensure consistent messaging across digital touchpoints.
• Monitor emerging digital trends, social commerce features, and e-commerce technologies to identify opportunities and keep strategy relevant.
• Foster experimentation, audience focus, and continuous learning in the social environment.
• Apply creativity and strategic thinking to develop differentiated social approaches for the brand.
• Manage the annual budget and maintain monthly spending transparency across digital marketing activities.
• Report to the Marketing Director in Japan and work with TAG Heuer Japan and Headquarters marketing teams, the Headquarters digital team, Business Analysts, IT and Finance teams in Japan and at Headquarters, CSL (Customer Service and Logistics), the retail team and Store Managers, the assigned media agency, digital agencies, digital media and social platforms, and creative agencies and design production companies.

Qualifications

• University graduate or equivalent proficiency.
• Numerate degree in Marketing, Economics, Business, Finance, or Statistics.
• At least 5 years of experience, with good knowledge of digital marketing in the elegant sporty goods, fashion, luxury, or FMCG market, and experience with global social brands.
• Japanese at native level.
• English at business level or above.

Skills

Experience

Minimum 5 years, with good knowledge of digital marketing in the elegant sporty goods, fashion, luxury, or FMCG market and experience with global social brands.

Education

University graduate or equivalent proficiency; numerate degree in Marketing, Economics, Business, Finance, or Statistics.

Culture

TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.