- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Oct 9, 2026
About TAG Heuer
TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.
TAG Heuer seeks a Digital Marketing Manager to develop and execute digital marketing plans, campaigns, PR activities and social programs, while overseeing content quality, agency collaboration, reporting, budgets and related systems. The role is full-time and office-based in Jing'an District, Shanghai.
Role & Responsibilities
- Develop and execute digital marketing plans, campaigns, PR activities, annual digital marketing calendars and special projects in line with confirmed brand strategy, serving branding and commercial objectives.
- Monitor emerging market trends and technologies in digital marketing to maintain a competitive position and express the brand image to younger potential clients.
- Adapt headquarters assets and develop local brand content in line with headquarters guidelines; safeguard content quality and delivery across brand PR and digital communication platforms.
- Work with social, media and KOL agencies to develop campaign concepts and lead execution.
- Support PR, Trade Marketing and E-Commerce events and campaigns requiring digital experiences.
- Identify and maintain relationships with target celebrities, KOLs, social media and suitable digital platforms.
- Lead the brand KOS and social UGC programs to ensure consistent social content delivery; evaluate KOS media investment and optimize media plans.
- Prepare weekly and monthly reports, including competitor analyses.
- Support budget planning and monitor expenses in accordance with company guidelines.
- Manage operations and systems, including group administration and Finance PO system updates, HQ media THePlan updates, social listening tools and the social KOS backend.
Qualifications
- University graduate or above.
- Fluent spoken and written English and Mandarin.
- 5–7 years of professional experience, including 5 years in marketing functions, especially digital marketing and PR, within the watch and jewelry or sports industries.
- Deep understanding of digital marketing trends, consumer insights and social media landscapes in the luxury industry.
- High creative standards and a strong aesthetic sensibility for luxury content.
- Strong data analysis skills to evaluate social and media performance.
- Strong time management, organizational and project management skills.
- Outstanding presentation, interpersonal and social skills.
- Proficiency with core office software.
- Passionate, straightforward, energetic, confident, creative and innovative.
- Aggressive, independent, self-motivated and highly proactive.
- Quick to learn and take action.
- Results- and customer-oriented, with strong business sense.
- Able to work in a fast-moving, high-pressure and dynamic setting.
- Team player with excellent communication, interpersonal, organizational and negotiation skills.
Skills
Experience
5–7 years of professional experience, including 5 years in marketing functions, especially digital marketing and PR, within the watch and jewelry or sports industries.
Education
University graduate or above.
Culture
TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Marketing Lead», «Digital Campaign Manager», «Digital Communications Manager», «Digital Marketing Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.