TAG Heuer Deputy Boutique Manager

About TAG Heuer

TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.

Role & Responsibilities

• Drive boutique sales performance and contribute individually to turnover targets whilst ensuring the team achieves global objectives
• Analyze retail KPIs, identify growth opportunities, implement comprehensive action plans, and ensure follow-up and feedback sharing
• Monitor watch industry trends and local competitive landscape to anticipate business developments and capitalize on market opportunities
• Assume full responsibility for boutique performance across all aspects in the absence of the Boutique Manager
• Foster team motivation and cohesion to achieve boutique goals
• Maintain strong shopfloor presence to support, coach, and develop team members in their roles
• Provide feedback and create a positive, inclusive, and supportive work environment aligned with the group's values
• Contribute to successful onboarding of new team members and act as team leader when the Boutique Manager is absent
• Deliver outstanding client service and train teams on client experience excellence
• Embody TAG Heuer's brand DNA and act as a passionate brand ambassador both inside and outside the boutique, including at events
• Establish and maintain visual merchandising standards in line with luxury guidelines
• Lead the team in developing long-term client relationships and clienteling objectives (conversion rate, new client acquisition, repeater rate, VIC share, net promoter score)
• Ensure qualitative client data collection and leverage data to drive personalized client engagement and business growth
• Plan and participate in events aligned with brand strategy and guidelines
• Oversee all boutique operational processes, including inventory, cash management, security, and store opening/closing procedures
• Ensure compliance with internal control policies and supervise store expenses and maintenance
• Demonstrate proactivity in challenging and improving operational processes

Qualifications

• Management experience in a luxury retail environment with proven ability to lead, coach, and develop high-performing teams
• Mastery of selling skills and retail KPIs with strong results-oriented and creative business-driven mindset
• Knowledge of brand DNA, heritage, and product collections
• Client-centric mindset with focus on recruiting new clients and growing the active client base
• Excellent interpersonal and communication skills
• Agile and flexible management approach with ability to multi-task and adapt quickly in a fast-paced environment
• Strong autonomy, resilience, sense of ownership, and pragmatic decision-making ability

Skills

Experience

Minimum 5 years of management experience in a luxury retail environment, with demonstrated success in driving sales performance, building and coaching retail teams, and delivering exceptional client experiences.

Education

No specific educational qualification mentioned in the source material; general retail management or business background is typical for this seniority level.

Workplace

Culture

TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.