TAG Heuer Deputy Boutique Manager

About TAG Heuer

TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.

Role & Responsibilities

• Drive boutique sales, contribute individually to turnover, and mobilize the team to achieve overall objectives.
• Analyze retail KPIs, identify growth opportunities, implement 360° action plans, and follow up while sharing feedback.
• Stay informed about the watch industry and local competitive landscape, anticipate business needs, and leverage local market opportunities.
• Take full responsibility for all aspects of boutique performance in the Boutique Manager’s absence.
• Maintain team motivation and cohesion to achieve boutique goals.
• Serve as a point of contact for the team and boutique or market management, acting as an interface between them when needed.
• Maintain a strong shop-floor presence to support, coach, provide feedback to, and develop team members in their current roles.
• Promote a positive, inclusive, and supportive work environment aligned with group values.
• Contribute to successful onboarding of new team members.
• Act as team leader in the Boutique Manager’s absence.
• Ensure outstanding service for all store visitors; train, develop, and debrief teams on client experience excellence.
• Represent TAG Heuer’s brand DNA and serve as a passionate Brand Ambassador inside and outside the boutique, particularly at events.
• Proactively define grooming, attitudes, and visual merchandising in line with luxury standards and internal guidelines.
• Lead the team in building long-term client relationships.
• Set and monitor collective and individual clienteling objectives, including conversion rate, new clients recruited, repeater rate, VIC share, and net promoter score.
• Ensure qualitative client data collection and use the data to engage clients in personally relevant ways and grow the business.
• Plan and participate in events aligned with brand strategy and guidelines.
• Oversee front- and back-of-house boutique operations autonomously and in line with internal guidelines, including inventory, cash, security, and store opening and closing.
• Ensure compliance with internal control policies.
• Supervise store expenses and maintenance.
• Proactively challenge and improve processes.

Qualifications

• Management experience in a luxury retail environment, with the ability to lead, coach, and develop a high-performing team.
• Mastery of selling skills and retail KPIs, with a results-oriented, creative, and business-driven mindset.
• Knowledge of brand DNA, history, and collections.
• Client-centric mindset focused on recruiting new clients and growing the active client base.
• Excellent interpersonal and communication skills.
• Agile and flexible management style, with the ability to multitask and adapt quickly in a fast-paced environment.
• Autonomy, resilience, a strong sense of ownership, and the ability to act pragmatically.

Skills

Experience

Minimum 5 years

Benefits

Tailor-made onboarding; career and development opportunities within the LVMH Group, including internal training, mentoring, and international mobility; exclusive discounts on selected TAG Heuer and LVMH products; access to learning platforms; language academy enrollment; health and life insurance; Wellhub membership.

Culture

TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.