TAG Heuer CRM Executive

About TAG Heuer

TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.

Role & Responsibilities

• Monitor and analyze CRM data to identify trends, performance metrics, and generate actionable insights to improve sales targeting and campaign effectiveness
• Segment customers based on behaviors, preferences, and purchase patterns to enable personalized communication and targeted marketing efforts
• Oversee CRM platform management (Salesforce) and supporting tools, ensuring optimal configuration, system integration, and operational efficiency
• Map customer journeys to identify key touchpoints and opportunities for seamless, personalized interactions across all channels
• Develop and execute CRM strategies aligned with business objectives to drive customer acquisition, retention, and lifetime value
• Collaborate with cross-functional teams across Korea and regional/global headquarters (marketing, sales, finance, customer service) to align CRM initiatives with corporate goals
• Plan, execute, and optimize multi-channel CRM campaigns including email, SMS, social media, and in-app notifications
• Work with marketing and content teams to develop segment-specific, journey-stage content that resonates with target audiences
• Ensure full compliance with data protection regulations (GDPR, CCPA, Korean personal information laws) and implement best practices for data privacy and security

Qualifications

• Minimum 4 years of experience in luxury retail, watches, or jewelry sector
• Proven track record in CRM or related role, preferably within luxury retail or watches/jewelry category
• Advanced proficiency in Salesforce or equivalent CRM platforms
• Strong command of Microsoft Office suite (Word, Excel, PowerPoint)
• Expert-level analytical capabilities with demonstrated ability to interpret complex data and translate insights into strategy
• Native-level Korean language proficiency combined with professional English fluency (both verbal and written)
• Knowledge of data privacy regulations and compliance frameworks
• Ability to work independently and within collaborative team environments while adapting to dynamic operational demands

Skills

Experience

Minimum 3–4 years of relevant experience in luxury retail, watches, and/or jewelry sectors, with proven expertise in CRM management or related customer engagement roles.

Education

Not specified

Workplace

Culture

TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.