- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Director
- Department
- Executive & General Management
- Industry
- Fine Watches & Horology
- Posted
- Nov 10, 2026
About TAG Heuer
TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.
TAG Heuer seeks a Commercial Director to lead its South Korean commercial strategy and execution across retail, wholesale, and travel retail, driving sustainable growth, profitability, and brand desirability. The role oversees subsidiary P&L, distribution and strategic partnerships, and develops a high-performing commercial organization. Permanent, full-time position with a hybrid working mode.
Role & Responsibilities
- Define and execute an integrated commercial strategy across all channels to achieve sales, market-share, and profitability targets.
- Anticipate market trends and competitor dynamics to identify growth opportunities and mitigate risks.
- Partner with Marketing on commercial activations, product launches, and trade initiatives.
- Shape the distribution roadmap to optimize market coverage, network quality, and channel performance.
- Build senior-level partnerships with department stores, duty-free operators, landlords, and wholesale partners.
- Lead strategic negotiations covering boutique openings and renovations, trading terms, pricing, and space allocation; manage the Retail Committee process for CAPEX proposals.
- Use market intelligence and point-of-sale insights to guide network development and improve point-of-sale performance.
- Drive commercial performance across channels through disciplined reviews and targeted action plans.
- Elevate retail operations, service standards, and clienteling to deliver a distinctive, consistent client experience.
- Oversee visual merchandising excellence, retail training strategies, and inventory productivity in line with market demand.
- Maintain a strong field presence to support teams, evaluate execution, and translate client feedback into business improvements.
- Account for the subsidiary’s P&L performance, delivering sales, profitability, and cost objectives in collaboration with the General Manager and Finance.
- Lead budgeting, forecasting, and three-year planning with financial discipline.
- Optimize resource allocation, OPEX, and investment returns, and implement timely corrective actions as needed.
- Lead and develop a high-performing commercial organization spanning retail, wholesale, visual merchandising, and training.
- Foster a client- and results-oriented culture through coaching, performance management, and succession planning.
- Align team structures and resources with business priorities to promote efficient collaboration.
- Ensure compliance with local regulations, Group policies, and brand standards.
- Maintain effective commercial governance, disciplined decision-making, and clear accountability.
- Represent TAG Heuer Korea with external stakeholders, industry associations, and the local LVMH community to strengthen the brand’s reputation.
Qualifications
- At least 15 years of relevant experience in commercial, retail, or wholesale functions within luxury or premium businesses, with substantial senior leadership responsibility.
- A proven record of delivering sales growth, profitability, and distribution-network development across multiple channels.
- Strong experience in P&L management, commercial planning, and investment evaluation.
- Deep understanding of the Korean retail landscape and experience managing strategic relationships with department stores, duty-free operators, and distribution partners.
- Demonstrated success leading teams and strengthening organizational capabilities.
- Fluent Korean and English, written and spoken.
- Experience in luxury watches or jewelry is preferred.
Skills
Experience
Minimum 10 years; at least 15 years of relevant experience in commercial, retail, or wholesale functions within luxury or premium businesses, with substantial senior leadership responsibility.
Workplace
This position is based in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.