- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- $26–29/hour
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Nov 5, 2026
About TAG Heuer
TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.
TAG Heuer is hiring a full-time Client Advisor for its New York boutique. The role drives sales and client development, delivers omnichannel service, and contributes to boutique operations; compensation is $26–$29 hourly, commensurate with experience, plus commission and a bonus target.
Role & Responsibilities
- Drive boutique sales and achieve sales objectives through individual KPIs, effective selling techniques and collaboration, while delivering memorable in-store experiences and service.
- Support colleagues and other boutique team members.
- Consider all client touchpoints to deliver an omnichannel sales and client experience.
- Propose ideas to develop sales, including merchandising, events and product mix.
- Represent TAG Heuer’s brand DNA as a passionate Brand Ambassador in and outside the boutique, particularly at events.
- Achieve individual clienteling objectives, including outreach, appointments and appointment sales, using the tools provided.
- Collect client data accurately and use it to engage clients in personally relevant ways and grow the business.
- Communicate the brand story and DNA, product advantages and technical details to build trust and lasting client relationships.
- Contribute to daily operational processes under boutique management supervision, including inventory, cash handling, security, and store opening and closing.
- Use CEGID and Salesforce appropriately and carry out visual merchandising.
- Coordinate after-sales operations through the return of the watch.
- Apply guidelines for grooming, conduct and visual merchandising, including window animation, product presentation and catalogues.
- Contribute to a positive, inclusive and supportive work environment.
- Contribute to store maintenance.
- Comply with internal control policies.
Qualifications
- Knowledge of the luxury retail environment.
- Knowledge of or passion for watches, lifestyle trends, new technologies and sports.
- Fluent English and the local language; a third language is a plus.
- Selling skills, including client discovery, product presentation, storytelling, upselling, objection handling and closing sales.
- Understanding of sales KPIs, including traffic, conversion, sales volume and value, ASP and sales mix.
- Knowledge of client and clienteling KPIs.
- Knowledge of digital tools.
- Knowledge of or interest in the brand’s DNA, history and collections.
- Knowledge of front- and back-office tools.
- Knowledge of brand retail procedures.
- Client-centric mindset focused on recruiting new clients, growing the active client base and nurturing long-term client relationships.
- Open-mindedness and excellent interpersonal and communication skills.
- Energetic, self-motivated, action- and results-oriented approach.
- Self-starter able to work effectively in a fast-paced, dynamic environment.
- Adaptability to change, flexibility, and ability to propose new ideas and solutions.
- Team spirit, high integrity and transparency.
- Ability to represent the Maison in and outside the store, with strong presentation skills.
- Digitally savvy, quick to learn and rigorous.
Skills
Experience
Minimum 2 years of luxury retail experience; minimum 3 years of experience.
Workplace
This position is based in New York, New York, USA.
Explore jobs in New York or in the USA.
Compensation
The base compensation for this position ranges from USD 26 to USD 29 per hour.
Benefits
Medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401(k), automatic employee contribution, employee assistance programs, and a comprehensive benefits package.
Culture
TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
