- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- $24–27/hour
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Oct 7, 2026
About TAG Heuer
TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.
TAG Heuer is seeking a full-time Client Advisor for its SoHo boutique in New York. The role drives sales and client development, delivers omnichannel service, supports boutique operations and represents the brand; compensation is $24–$27 per hour plus commission and bonus target, with a permanent contract.
Role & Responsibilities
- Drive boutique sales and achieve individual objectives and KPIs through effective selling techniques, delivering memorable in-store experiences and services.
- Support colleagues and other boutique team members.
- Consider omnichannel sales and client touchpoints to provide a strong client experience.
- Propose ideas to develop sales, including merchandising, events and product mix.
- Represent TAG Heuer’s brand DNA as a passionate ambassador in and outside the boutique, particularly at events.
- Meet individual clienteling objectives, including outreach, appointments and sales from appointments, using available tools.
- Collect client data accurately and use it to engage clients personally and develop the business.
- Communicate the brand story, DNA, advantages and technical details to build trust and lasting client relationships.
- Contribute to daily processes under boutique management supervision, including inventory, cash handling, security, and store opening and closing.
- Use CEGID and Salesforce appropriately and carry out visual merchandising.
- Coordinate after-sales operations through the return of the watch.
- Follow grooming, conduct and visual merchandising guidelines, including window displays, product presentation and catalogues.
- Contribute to a positive, inclusive and supportive work environment and to store maintenance.
- Comply with internal control policies.
Qualifications
- Knowledge of the luxury retail environment, with a minimum of 2 years’ experience.
- Knowledge of or passion for watches, lifestyle trends, new technologies and sports.
- Fluent English and local language; a third language is a plus.
- Selling skills, including client discovery, product presentation, storytelling, upselling, objection handling and closing sales.
- Understanding of sales KPIs, including traffic, conversion, sales volume and value, ASP and sales mix.
- Knowledge of client and clienteling KPIs.
- Knowledge of digital tools.
- Knowledge of or interest in the brand’s DNA, history and collections.
- Knowledge of front- and back-office tools.
- Knowledge of brand retail procedures.
- Client-centric mindset focused on recruiting new clients, growing the active client base and nurturing long-term client relationships.
- Open-mindedness and excellent interpersonal and communication skills.
- Energetic, self-motivated, action- and results-oriented approach.
- Self-starter able to work effectively in a fast-paced, dynamic environment.
- Adaptability to change, flexibility, and ability to contribute new ideas and solutions.
- Team spirit, high integrity and transparency.
- Ability to represent the Maison in and outside the store, with strong presentation skills.
- Digital aptitude, fast learning and rigour.
Skills
Experience
Minimum 3 years; luxury retail experience minimum 2 years.
Compensation
The base compensation for this position ranges from USD 24 to USD 27 per hour.
Benefits
Medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401(k), automatic employee contribution, employee assistance programs, and additional benefits.
Culture
TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Consultant», «Sales Advisor», «Luxury Sales Associate», «Client Relations Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.