TAG Heuer Chief Commercial Officer

About TAG Heuer

TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.

Role & Responsibilities

• Define the global commercial roadmap, translating the Maison’s ambition into clear priorities and targets by market and channel.
• Deliver sales and profitability objectives, overseeing commercial budgets, forecasts and performance.
• Shape pricing and investment decisions with Finance and Product, balancing growth, margins and brand desirability.
• Lead performance across directly operated boutiques, franchises, wholesale partners and e-commerce.
• Represent commercial priorities within S&OP, improving demand visibility, stock productivity and responsiveness to sell-out.
• Drive launch execution and product allocation with markets and Supply Chain to accelerate sell-out and improve stock health.
• Equip markets with clear guidelines, effective tools and consistent reporting to improve execution and productivity per point of sale.
• Lead the evolution and deployment of retail concepts that express TAG Heuer’s identity and enhance commercial performance.
• Oversee boutique openings and renovations, ensuring quality, budget discipline and on-time delivery.
• Define visual merchandising standards and ensure compelling, consistent execution across boutiques and wholesale environments.
• Orchestrate TAG Heuer’s commercial participation in LVMH Watch Week and Watches & Wonders, aligning functions and markets around clear objectives, responsibilities and timelines.
• Oversee commercial readiness, partner appointments and client experience in close collaboration with Marketing & Products.
• Manage budgets and ensure structured follow-up to convert engagement into orders, partner commitments and client opportunities.
• Strengthen client acquisition, conversion and loyalty through CRM, clienteling and tailored watchmaking experiences for VIP clients and collectors.
• Ensure a seamless client journey, integrating after-sales service as a driver of trust and long-term relationships.
• Use client feedback and performance insights to raise selling and service standards across the network.
• Develop high-performing teams and empower market leaders through clear accountability, coaching and talent development.
• Bring market intelligence and client insights into strategic decisions with Marketing, Product, Finance and Operations.
• Connect headquarters, markets and Manufactures around shared commercial priorities, accelerating decisions and resolving execution barriers.
• Contribute actively to the Executive Committee, aligning commercial priorities with the Maison’s collective objectives.

Qualifications

• Proven record of profitable growth and P&L ownership across retail, wholesale and digital channels.
• Strategic judgment, financial acumen and hands-on execution, with strong negotiation and relationship-building skills.
• Understanding of luxury distribution, client expectations and collector dynamics, with a strong appreciation of Swiss watchmaking.
• Experience overseeing retail projects and major commercial events, coordinating creative and operational teams.
• Ability to lead across cultures with ambition, integrity and accountability, developing talent and fostering collaboration.
• Master’s degree or equivalent qualification.
• Fluent English; French is an asset.
• Comfortable with frequent international travel.

Skills

Experience

10+ years of senior commercial or general management experience, ideally within luxury watchmaking, fine jewelry or premium international retail.

Education

Master’s degree or equivalent qualification.

Benefits

Flexible working hours, remote work options and part-time arrangements depending on role requirements; sabbatical leave up to 6 months with continued pension coverage; monthly contribution to health insurance; access to pension and benefits plans; financial contribution toward public transportation passes and meal expenses; onboarding program and tailored development journey; international mobility opportunities within the LVMH Group; exclusive benefits on TAG Heuer and LVMH products.

Culture

TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.