TAG Heuer Boutique Manager
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $100,000–115,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Aug 7, 2026
About TAG Heuer
TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.
TAG Heuer Boutique Manager in Troy, Michigan. Lead luxury retail operations, manage high-performing team, drive sales and client development. $100K–$115K base plus bonus.
Role & Responsibilities
- Drive boutique sales performance and achieve established revenue objectives through active participation on the sales floor
- Analyze retail KPIs (traffic, conversion, sales volume and value, average selling price, sales mix) and establish comprehensive 360° action plans to identify and address business opportunities
- Monitor the watch industry landscape and competitive environment to maintain strategic positioning
- Set individual and collective team objectives, track performance metrics, and conduct regular team member reviews
- Shadow and support team members on the sales floor, provide immediate feedback, and develop staff capability in their current roles
- Foster team motivation and cohesion while promoting a positive, inclusive, and supportive workplace culture
- Identify and recruit new team members to maintain optimal staffing levels
- Ensure outstanding customer service and brand experience for all boutique visitors
- Embody TAG Heuer brand values as a passionate brand ambassador, representing the maison in-store and at external events
- Maintain luxury standards in grooming, attitudes, and visual merchandising in accordance with internal guidelines
- Proactively network and build relationships with local influencers and key community figures
- Lead the team in developing long-term client relationships and establish collective and individual clienteling objectives
- Ensure qualitative client data collection and leverage insights to deliver personalized client engagement and business growth opportunities
- Plan and coordinate brand events in line with company strategy and guidelines; assess ROI and event outcomes
- Oversee all boutique operational processes including inventory management, cash handling, security, and store opening/closing procedures
- Ensure compliance with internal control policies and procedures
- Supervise store expenses and facility maintenance
Qualifications
- Minimum 5 years of management experience in a luxury retail environment
- Proven track record as a creative business driver with results-oriented approach
- Excellent interpersonal, communication, and presentation skills
- Demonstrated ability to inspire and lead high-performing teams through coaching and development
- Client-centric mindset with proven success in recruiting new clients and expanding the active client base
- Agile management capability with proficiency in multi-tasking in fast-paced environments
- Ability to adapt to various operational roles based on business requirements
Skills
Experience
Minimum 5 years of management experience in a luxury retail environment, with demonstrated success in driving sales performance, leading high-performing teams, and developing client relationships in an upscale retail setting.
Education
High school diploma or equivalent; bachelor's degree preferred.
Workplace
This position is based in Troy, Michigan, USA, within easy reach of Detroit.
Compensation
The base compensation for this position ranges from USD 100,000 to USD 115,000 per annum.
Benefits
Medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401(k) with automatic employee contribution, employee assistance programs.
Culture
TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Store Manager», «Retail Store Manager», «Luxury Boutique Director», «Sales Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.