TAG Heuer Boutique Manager
- Location
- Costa Mesa California USA
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $115,000–125,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Oct 6, 2026
About TAG Heuer
TAG Heuer, founded in 1860 in Saint-Imier, Switzerland, stands at the intersection of avant-garde watchmaking, precision engineering and sporting performance. As an employer, the Maison offers a dynamic environment where heritage and innovation inform every function, from manufacture and design to retail, marketing and digital transformation. Its teams contribute to a brand renowned for chronographs, motor-racing partnerships and a bold spirit of performance under pressure. TAG Heuer seeks passionate, agile professionals who value technical excellence, entrepreneurial energy and collaborative ambition, offering opportunities to grow within a global luxury house shaped by Swiss savoir-faire and contemporary momentum.
TAG Heuer is seeking a full-time, permanent Boutique Manager for its South Coast Plaza boutique in Costa Mesa. The role leads sales performance, team development, clienteling, brand representation, and front- and back-of-house operations. Base salary is $115,000–$125,000, plus bonus.
Role & Responsibilities
- Take an active role on the sales floor to increase boutique sales and achieve objectives.
- Analyze retail performance KPIs, including traffic, conversion, sales volume and value, average selling price, and sales mix; identify business opportunities and implement 360-degree action plans.
- Stay informed about the watch industry and the local competitive market.
- Set individual and collective objectives, monitor performance, and conduct team member reviews.
- Coach and support team members on the sales floor, provide immediate feedback, and develop them in their current roles.
- Promote team motivation and cohesion and foster a positive, inclusive, and supportive work environment.
- Identify and hire new team members.
- Ensure outstanding service for all boutique visitors.
- Represent TAG Heuer’s brand values as a passionate ambassador inside and outside the boutique, particularly at events.
- Ensure grooming, conduct, and visual merchandising meet luxury standards and internal guidelines.
- Proactively network and build relationships with local people of influence.
- Lead the team in developing long-term client relationships.
- Set and monitor collective and individual clienteling objectives, including outreach, appointments, and sales from appointments.
- Ensure high-quality client data collection and use client data to engage clients in personally relevant ways and develop business opportunities.
- Plan events in line with brand strategy and guidelines, coordinate stakeholders, and assess return on investment.
- Oversee front- and back-of-house boutique operations in line with internal guidelines, including inventory, cash, security, and store opening and closing.
- Ensure compliance with internal control policy.
- Oversee store expenses and maintenance.
Qualifications
- Management experience in a luxury retail environment.
- Creative, commercially minded, and results-oriented.
- Excellent interpersonal, communication, and presentation skills.
- Inspirational leader able to coach and develop a high-performing team.
- Client-centric mindset, with a focus on recruiting new clients and growing the active client base.
- Agile manager able to multitask in a fast-paced environment and work in different roles according to business needs.
Skills
Experience
Minimum 5 years
Workplace
This position is based in Costa Mesa, California, USA, within easy reach of Los Angeles.
Compensation
The base compensation for this position ranges from USD 115,000 to USD 125,000 per annum.
Benefits
Medical insurance, bonus or commission structure, paid time off, retail holiday pay, 401(k), automatic employee contribution, and employee assistance programs.
Culture
TAG Heuer fosters a performance-driven culture where precision, innovation, and avant-garde thinking guide both craftsmanship and teamwork. As an employer, the Maison values entrepreneurial spirit, collaboration, and a passion for pushing boundaries, offering a dynamic environment shaped by Swiss excellence and a strong connection to sport and lifestyle.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like TAG Heuer, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Store Manager», «Retail Manager», «Boutique Director», «Retail Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.