Swatch Swiss Market Marketing Manager

About Swatch

Swatch is an iconic Swiss watchmaking brand that has redefined timekeeping through bold design, precision engineering, and a democratic spirit of creativity since 1983. As an employer, the brand offers an energetic, international environment where innovation, craftsmanship, marketing flair, and cultural relevance converge. Employees are invited to contribute to a house known for challenging convention, celebrating individuality, and bringing Swiss quality to a global audience. With the strength of the Swatch Group behind it, Swatch provides opportunities across product development, retail, communications, operations, and digital transformation, attracting talents who thrive at the intersection of design, technology, and contemporary lifestyle.

Role & Responsibilities

• Develop, implement and present the annual marketing plan for Swatch and Flik Flak, covering advertising, traditional and digital media, sponsorship, promotions, merchandising and decoration, in line with Swatch International guidelines.
• Plan, coordinate and monitor marketing campaigns, direct marketing, e-commerce activities, product launches and Swatch Club Switzerland loyalty programmes, as well as online store activities including newsletters, banners, keywords, traffic and performance, and social media content, budget and competitor activity.
• Organise and coordinate events, product launches and key-account meetings, and develop dealer promotions with appropriate advertising materials.
• Prepare briefs for agencies and external partners to develop creative concepts, advertising materials, decorations and media plans.
• Identify, evaluate and implement new sponsorship opportunities, and activate partnerships.
• Manage, allocate, monitor and control the marketing budget.
• Coordinate the Swiss Market Marketing team of three employees in a matrix environment.
• Oversee various projects and work closely with International Marketing, the Swiss Market Brand Manager, Logistics, Retail, Sales and external clients.

Qualifications

• Marketing education, such as Marketing Manager training or equivalent.
• Very good knowledge of digital marketing, communications, social media, visual merchandising and events.
• Experience in a dynamic environment, ideally in fashion, lifestyle or retail.
• Creative, innovative personality able to adapt quickly.
• Natural leadership, with a strong ability to coordinate teams and collaborate with diverse stakeholders.
• Excellent communication and negotiation skills.
• Ability to manage multiple projects simultaneously with autonomy and rigour.
• Availability to work several weekends per year if necessary.
• Fluency in French, German and English.

Skills

Experience

5–7 years of marketing project management experience and 2–3 years of team management experience.

Education

Education in marketing, such as Marketing Manager training or equivalent.

Culture

Swatch fosters a vibrant, creative workplace where Swiss precision meets bold self-expression and accessible design. As an employer, it encourages innovation, collaboration, and a playful entrepreneurial spirit, bringing together diverse teams across retail, design, marketing, and operations in a dynamic international environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.