Swatch Swiss Market Marketing Manager

About Swatch

Swatch is an iconic Swiss watchmaking brand that has redefined timekeeping through bold design, precision engineering, and a democratic spirit of creativity since 1983. As an employer, the brand offers an energetic, international environment where innovation, craftsmanship, marketing flair, and cultural relevance converge. Employees are invited to contribute to a house known for challenging convention, celebrating individuality, and bringing Swiss quality to a global audience. With the strength of the Swatch Group behind it, Swatch provides opportunities across product development, retail, communications, operations, and digital transformation, attracting talents who thrive at the intersection of design, technology, and contemporary lifestyle.

Role & Responsibilities

• Lead the marketing department for the Swiss market across the Swatch and Flik Flak brands.
• Develop, implement, and present the annual marketing plan for Swatch and Flik Flak, covering advertising, traditional and digital media, sponsorships, promotions, merchandising, and decoration, in line with Swatch International guidelines.
• Plan, coordinate, and monitor marketing campaigns, direct marketing, e-commerce activities, product launches, and loyalty programmes, including Swatch Club Switzerland; manage online store activities such as newsletters, banners, keywords, traffic, and performance, as well as social media content, budget, and competitor activity.
• Organise and coordinate events, product launches, and meetings with key accounts; develop dealer promotions and suitable advertising materials.
• Prepare briefs for agencies and external partners to develop creative concepts, advertising materials, decorations, and media plans.
• Identify, assess, and implement new sponsorship opportunities and ensure partnership activation.
• Manage, allocate, monitor, and control the marketing budget.
• Coordinate the Swiss-market Marketing team of three employees in a matrix environment.
• Oversee various projects and work closely with International Marketing, the Swiss-market Brand Manager, logistics, Retail, Sales, and external clients.

Qualifications

• Marketing education, such as Marketing Manager training or equivalent.
• Very good knowledge of digital marketing, communications, social media, visual merchandising, and events.
• Experience in a dynamic environment, ideally in fashion, lifestyle, or retail.
• Creative and innovative, with the ability to adapt quickly.
• Natural leadership, with a strong ability to coordinate teams and collaborate with diverse stakeholders.
• Excellent communication and negotiation skills.
• Ability to manage multiple projects simultaneously with autonomy and rigour.
• Available to work several weekends per year if necessary.
• Fluent in French, German, and English.

Skills

Experience

5–7 years of marketing project management experience and 2–3 years of team management experience.

Education

Education in marketing, such as Marketing Manager training or equivalent.

Culture

Swatch fosters a vibrant, creative workplace where Swiss precision meets bold self-expression and accessible design. As an employer, it encourages innovation, collaboration, and a playful entrepreneurial spirit, bringing together diverse teams across retail, design, marketing, and operations in a dynamic international environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.