Swatch Swiss Market Brand Manager

About Swatch

Swatch is an iconic Swiss watchmaking brand that has redefined timekeeping through bold design, precision engineering, and a democratic spirit of creativity since 1983. As an employer, the brand offers an energetic, international environment where innovation, craftsmanship, marketing flair, and cultural relevance converge. Employees are invited to contribute to a house known for challenging convention, celebrating individuality, and bringing Swiss quality to a global audience. With the strength of the Swatch Group behind it, Swatch provides opportunities across product development, retail, communications, operations, and digital transformation, attracting talents who thrive at the intersection of design, technology, and contemporary lifestyle.

Role & Responsibilities

• Develop sales and operations strategies to maximize growth potential across the brand’s retail and wholesale businesses.
• Manage and review profit and loss statements and prepare budget and forecast reports.
• Oversee retail location sales and operations with the Retail Manager.
• Assess brand competition and identify opportunities for growth and improved profitability.
• Drive e-commerce store sales with the eStore Manager to meet or exceed sales budgets.
• Develop and implement marketing initiatives, including digital marketing, with the Marketing Manager and Swatch HQ to increase brand awareness and attract new customers.
• Plan and execute local events, promotions and point-of-sale activities to increase sell-through.
• Ensure customers use merchandising materials in accordance with visual merchandising guidelines.
• Strengthen brand identity and ensure the brand image and positioning are maintained across people and materials in line with Swatch HQ.
• Ensure annual performance reviews are conducted for all direct reports and implement resulting individual development plans.
• Manage the division’s budget, balance sheet and income statement in collaboration with Controlling.
• Build a Swatch spirit within a team of approximately 32 employees, providing leadership and guidance.

Qualifications

• At least 7 years of senior-level sales management experience in a retail environment, ideally with a company selling fast-moving goods or products.
• Solid understanding of all aspects of retail development, including lease negotiations, store openings and store operations.
• Previous experience with a company that has a strong brand presence in the market.
• Strong leadership skills; a team player with an open mind.
• Sound knowledge and expertise in sales reporting, including monthly budgeting and forecasting.
• Ability to present information and reports effectively to senior management.
• Good level of proficiency with MS Office programs.
• Willingness and ability to travel within Switzerland.
• Results-oriented, with a strong bias for action, high energy and enthusiasm.
• Excellent organizational, negotiation, presentation and interpersonal skills.
• Self-starter able to work effectively both independently and in a team.
• Fluent in English, German and French; every other language is a plus.

Skills

Experience

At least 7 years of senior-level sales management experience in a retail environment, ideally with a company selling fast-moving goods or products.

Culture

Swatch fosters a vibrant, creative workplace where Swiss precision meets bold self-expression and accessible design. As an employer, it encourages innovation, collaboration, and a playful entrepreneurial spirit, bringing together diverse teams across retail, design, marketing, and operations in a dynamic international environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.