- Location
- 313 Oxford Street (View map)London W1C 2HRUK
- Employment
- Contract
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Nov 9, 2026
About Swatch
Swatch is an iconic Swiss watchmaking brand that has redefined timekeeping through bold design, precision engineering, and a democratic spirit of creativity since 1983. As an employer, the brand offers an energetic, international environment where innovation, craftsmanship, marketing flair, and cultural relevance converge. Employees are invited to contribute to a house known for challenging convention, celebrating individuality, and bringing Swiss quality to a global audience. With the strength of the Swatch Group behind it, Swatch provides opportunities across product development, retail, communications, operations, and digital transformation, attracting talents who thrive at the intersection of design, technology, and contemporary lifestyle.
Swatch is seeking a Sales Advisor for its Oxford Street store in London on a fixed-term contract. The role combines customer service and sales with product guidance, secure cash handling, store presentation, loss prevention, and support for sales targets.
Role & Responsibilities
- Greet and serve customers in a friendly manner, delivering a memorable experience and exceptional service by email, phone, and in store.
- Know current and past product ranges and the functions of watches and other products, providing customers with detailed and reliable sales and service information.
- Assist with merchandise displays as directed and contribute to monthly, quarterly, and annual store sales targets.
- Help control shrinkage through attentive shop-floor conduct, careful merchandise handling, accident prevention, and compliance with till and administrative procedures.
- Maintain awareness of products and security hotspots; follow opening and closing procedures and process deliveries correctly.
- Handle transactions responsibly and securely, including till operations, cashing up, payments, cash, credit cards, and international currency.
- Keep the store clean and presentable, including both the back of house and shop floor; maintain health and safety awareness and good visual merchandising standards.
- Follow company policies and regulations, attend briefings as directed, and communicate clearly and professionally with customers and colleagues.
- Remain familiar with the customs and cultures of international customers.
- Attend regular training and take responsibility for learning new products, applying training and instructions, and sharing product knowledge with customers.
- Undertake other duties and responsibilities within the remit of the role as directed by the line manager.
Qualifications
- Positive and outgoing, with the ability to converse naturally with customers.
- Passionate about exceptional customer service, committed to understanding customer needs and expectations, and motivated to exceed them.
- Adaptable, with the ability to build strong working relationships in small teams.
- Enthusiastic about learning Swatch products and developing technical understanding of the ranges.
- Retail and/or fashion accessories experience is preferred.
- Willingness to accommodate shifts, longer trading hours, and late finishes for events is preferred.
- Experience dealing with international customers is preferred.
- Ability to communicate in multiple languages is preferred.
- Commercial focus and a desire to exceed KPIs are preferred.
Skills
Workplace
This position is based in London, England, UK.
Explore jobs in England or in the UK.
Culture
Swatch fosters a vibrant, creative workplace where Swiss precision meets bold self-expression and accessible design. As an employer, it encourages innovation, collaboration, and a playful entrepreneurial spirit, bringing together diverse teams across retail, design, marketing, and operations in a dynamic international environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
