- Location
- Biel/Bienne Bern Switzerland
- Employment
- Full-Time
- Seniority
- Lead
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fine Watches & Horology
- Posted
- Oct 14, 2026
About Swatch
Swatch is an iconic Swiss watchmaking brand that has redefined timekeeping through bold design, precision engineering, and a democratic spirit of creativity since 1983. As an employer, the brand offers an energetic, international environment where innovation, craftsmanship, marketing flair, and cultural relevance converge. Employees are invited to contribute to a house known for challenging convention, celebrating individuality, and bringing Swiss quality to a global audience. With the strength of the Swatch Group behind it, Swatch provides opportunities across product development, retail, communications, operations, and digital transformation, attracting talents who thrive at the intersection of design, technology, and contemporary lifestyle.
Swatch is seeking a Public Relations and Social Media Project Leader for the Swiss market at its Biel/Bienne headquarters, on a 100% workload. The role leads local PR, influencer and social media activity in alignment with global strategy, while managing media relationships, events, content, projects and budget.
Role & Responsibilities
- Develop and execute local PR, influencer and social media activities aligned with the global communications strategy, strengthening Swatch’s visibility and cultural relevance in Switzerland.
- Build and actively maintain strong relationships with journalists, media partners, influencers and content creators.
- Serve as the first point of contact for media enquiries in the Swiss market and coordinate interview requests, product loans and all press activities.
- Identify storytelling opportunities and secure earned media around product launches, collaborations, events and brand initiatives.
- Manage influencer partnerships from selection and briefing through execution and performance evaluation.
- Create, adapt and coordinate engaging content for local social media channels in line with global brand guidelines.
- Plan and deliver media events and influencer activations.
- Monitor media, consumer and social media trends and turn insights into communications opportunities.
- Collaborate closely with internal stakeholders, external business partners and international teams to ensure consistent, effective communications.
- Manage the allocated budget, including business impact and ROI.
Qualifications
- Bachelor’s or master’s degree in communications, marketing or a comparable field.
- 3–5 years of experience in PR or external communications, ideally at an agency and/or for consumer brands.
- Demonstrated experience developing stories and securing their placement in relevant leading media outlets.
- An excellent network across the Swiss media and influencer landscape, with enthusiasm for trends, storytelling and brand building.
- A strong networking mindset and a passion for authentic relationships with journalists, influencers and industry partners; confidently represent the brand online and offline.
- Comfort working in a highly dynamic environment with multiple projects and short deadlines.
- Ability to manage several projects simultaneously, coordinate with varied internal and external contacts, and flexibly reset priorities when needed while keeping timelines, quality and budget in view and progressing projects pragmatically.
- Structured, reliable and detail-oriented, with flexibility and a collaborative approach.
- Native German, preferably Swiss German, with excellent writing and communication skills; fluent French and good English required. Italian is an advantage.
Skills
Experience
3–5 years in PR or external communications, ideally at an agency and/or for consumer brands.
Education
Bachelor’s or master’s degree in communications, marketing or a comparable field.
Workplace
This position is based in Biel/Bienne, Bern, Switzerland.
Explore jobs in Bern or in Switzerland.
Culture
Swatch fosters a vibrant, creative workplace where Swiss precision meets bold self-expression and accessible design. As an employer, it encourages innovation, collaboration, and a playful entrepreneurial spirit, bringing together diverse teams across retail, design, marketing, and operations in a dynamic international environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Swatch, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «PR and Social Media Lead», «Public Relations and Digital Communications Lead», «Social Media and Influencer Relations Lead», «Communications Project Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.