Swatch PR and Social Media Project Leader

About Swatch

Swatch is an iconic Swiss watchmaking brand that has redefined timekeeping through bold design, precision engineering, and a democratic spirit of creativity since 1983. As an employer, the brand offers an energetic, international environment where innovation, craftsmanship, marketing flair, and cultural relevance converge. Employees are invited to contribute to a house known for challenging convention, celebrating individuality, and bringing Swiss quality to a global audience. With the strength of the Swatch Group behind it, Swatch provides opportunities across product development, retail, communications, operations, and digital transformation, attracting talents who thrive at the intersection of design, technology, and contemporary lifestyle.

Role & Responsibilities

• Develop and implement local PR, influencer and social media activities aligned with global communication objectives to strengthen Swatch’s visibility and cultural relevance across Switzerland.
• Build and maintain relationships with journalists, media partners, influencers and content creators.
• Serve as the market’s primary media contact, managing media inquiries, interview requests, product loan requests and press relations activities.
• Identify storytelling opportunities and generate earned media coverage around product launches, collaborations, events and brand initiatives.
• Manage influencer partnerships from identification and briefing through execution and performance reporting.
• Create, adapt and coordinate content for local social media channels in line with global brand guidelines.
• Plan and execute media events and influencer activations.
• Monitor media, consumer and social media trends, translating insights into communication opportunities.
• Collaborate with internal stakeholders, external business partners and international teams to ensure consistent, impactful communications.
• Manage the assigned budget and report on business impact and ROI.

Qualifications

• Bachelor’s or master’s degree in communications, marketing or a related discipline.
• Successful track record pitching and placing stories with top-tier media.
• Extensive network within the Swiss media and influencer landscape, with a passion for trends, storytelling and brand building.
• Strong networking mindset and a passion for building authentic relationships with journalists, influencers and industry partners, and representing the brand confidently online and in person.
• Ability to work effectively in an extremely fast-paced environment with high-volume projects and quick turnaround.
• Ability to manage multiple projects and coordinate with various internal and external departments, reprioritizing when needed while keeping timing, quality and budget in mind and moving projects forward pragmatically.
• Strong attention to detail and an organized, reliable, flexible and team-oriented mindset.
• Native German speaker, preferably Swiss German, with excellent writing and communication skills; fluent French and good English. Italian is a plus.

Skills

Experience

3–5 years in PR or external communications, ideally in an agency environment and/or with consumer brands.

Education

Bachelor’s or master’s degree in communications, marketing or a related discipline.

Culture

Swatch fosters a vibrant, creative workplace where Swiss precision meets bold self-expression and accessible design. As an employer, it encourages innovation, collaboration, and a playful entrepreneurial spirit, bringing together diverse teams across retail, design, marketing, and operations in a dynamic international environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.