Swatch PR & Social Media Project Leader

About Swatch

Swatch is an iconic Swiss watchmaking brand that has redefined timekeeping through bold design, precision engineering, and a democratic spirit of creativity since 1983. As an employer, the brand offers an energetic, international environment where innovation, craftsmanship, marketing flair, and cultural relevance converge. Employees are invited to contribute to a house known for challenging convention, celebrating individuality, and bringing Swiss quality to a global audience. With the strength of the Swatch Group behind it, Swatch provides opportunities across product development, retail, communications, operations, and digital transformation, attracting talents who thrive at the intersection of design, technology, and contemporary lifestyle.

Role & Responsibilities

• Develop and implement local PR, influencer and social media activities aligned with global communication objectives to strengthen Swatch's visibility and cultural relevance across Switzerland
• Build and maintain strong relationships with journalists, media partners, influencers and content creators
• Act as the market's primary media contact, managing all media inquiries, interview requests, product loan requests and press relations activities
• Identify storytelling opportunities and generate earned media coverage around product launches, collaborations, events and brand initiatives
• Manage influencer partnerships from identification and briefing through execution and performance reporting
• Create, adapt and coordinate engaging content for local social media channels in line with global brand guidelines
• Plan and execute media events and influencer activations
• Monitor media, consumer and social media trends, translating insights into communication opportunities
• Collaborate closely with internal stakeholders, external business partners and international teams to ensure consistent and impactful communications
• Manage assigned budget and report on business impact and return on investment

Qualifications

• Bachelor's or master's degree in communications, marketing, or related discipline
• 4–7 years of PR or external communications experience, ideally in an agency environment and/or with consumer brands
• Successful track record in pitching and placing stories with top-tier media
• Extensive network within the Swiss media and influencer landscape
• Passion for trends, storytelling and brand building
• Strong networking mindset with ability to build authentic relationships with journalists, influencers and industry partners
• Ability to represent the brand with confidence both online and in person

Skills

Experience

4–7 years in public relations or external communications, ideally in an agency environment and/or with consumer brands. Demonstrated success in pitching and placing stories with top-tier media outlets.

Education

Bachelor's or Master's degree in communications, marketing, or a related discipline.

Workplace

Culture

Swatch fosters a vibrant, creative workplace where Swiss precision meets bold self-expression and accessible design. As an employer, it encourages innovation, collaboration, and a playful entrepreneurial spirit, bringing together diverse teams across retail, design, marketing, and operations in a dynamic international environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.