Swatch Junior Public Relations and Social Media Project Leader

About Swatch

Swatch is an iconic Swiss watchmaking brand that has redefined timekeeping through bold design, precision engineering, and a democratic spirit of creativity since 1983. As an employer, the brand offers an energetic, international environment where innovation, craftsmanship, marketing flair, and cultural relevance converge. Employees are invited to contribute to a house known for challenging convention, celebrating individuality, and bringing Swiss quality to a global audience. With the strength of the Swatch Group behind it, Swatch provides opportunities across product development, retail, communications, operations, and digital transformation, attracting talents who thrive at the intersection of design, technology, and contemporary lifestyle.

Role & Responsibilities

• Develop and deliver local PR, influencer and social media activities aligned with the global communications strategy, strengthening Swatch’s visibility and cultural relevance in Switzerland.
• Build and actively maintain strong relationships with journalists, media partners, influencers and content creators.
• Serve as the first point of contact for media enquiries in the Swiss market, coordinating interview requests, product loans and all press activities.
• Identify storytelling opportunities and generate earned media around product launches, collaborations, events and brand initiatives.
• Manage influencer partnerships from selection and briefing through execution and performance evaluation.
• Create, adapt and coordinate engaging content for local social media channels in line with global brand guidelines.
• Plan and deliver media events and influencer activations.
• Monitor media, consumer and social media trends and turn insights into communications opportunities.
• Collaborate closely with internal stakeholders, external business partners and international teams to ensure consistent, effective communications.
• Manage the assigned budget, including business impact and ROI.

Qualifications

• Bachelor’s or master’s degree in communications, marketing or a comparable field.
• 3–5 years of experience in PR or external communications, ideally at an agency and/or for consumer brands.
• Demonstrated experience developing stories and securing their placement in relevant leading media.
• An established network across the Swiss media and influencer landscape, with enthusiasm for trends, storytelling and brand building.
• A strong networking mindset and a passion for building authentic relationships with journalists, influencers and industry partners; confidently represent the brand online and offline.
• Comfort working in a highly dynamic environment with multiple projects and short deadlines.
• Ability to manage several projects simultaneously, coordinate with diverse internal and external contacts, and reprioritize flexibly when needed, while maintaining oversight of deadlines, quality and budget and moving projects forward pragmatically.
• Structured, reliable and detail-oriented working style, flexibility and a strong team orientation.
• Native-level German, preferably Swiss German, with excellent written and communication skills; fluent French and good English required. Italian is an advantage.

Skills

Experience

3–5 years in PR or external communications, ideally at an agency and/or for consumer brands.

Education

Bachelor’s or master’s degree in communications, marketing or a comparable field.

Culture

Swatch fosters a vibrant, creative workplace where Swiss precision meets bold self-expression and accessible design. As an employer, it encourages innovation, collaboration, and a playful entrepreneurial spirit, bringing together diverse teams across retail, design, marketing, and operations in a dynamic international environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.