Swatch Head of Retail

About Swatch

Swatch is a design-driven Swiss watch brand within the Swatch Group, recognised for bold styling, creative collaborations and accessible innovation across art, fashion and technology. As part of the Swatch Group, the brand combines Swiss watchmaking heritage with a contemporary, trend-focused approach to product and retail experience.

Role & Responsibilities

• Define and execute the retail strategy to maximise brand desirability, market share and profitability across the assigned territory.
• Own P&L for the retail network; set sales targets, manage budgets and deliver margin and revenue objectives.
• Lead, mentor and develop a multi-site retail leadership team including store managers and regional managers to ensure consistent commercial and service standards.
• Drive store performance through KPI monitoring, reporting and continuous improvement initiatives (sales per sqm, conversion, average transaction value, retention).
• Ensure exemplary brand presentation and visual merchandising standards across stores in partnership with VM and marketing teams.
• Align in-store operations with omnichannel initiatives and CRM to create seamless client journeys and optimise clienteling.
• Manage recruitment, performance management and training programmes to build a high-performing retail organisation.
• Oversee stock allocation, inventory control and loss-prevention measures in coordination with supply chain and wholesale teams.
• Partner with marketing, wholesale and product teams to coordinate launches, events and seasonal plans that drive footfall and conversion.
• Ensure compliance with corporate policies, local regulations and brand guidelines across all retail outlets.

Qualifications

• Proven senior retail leadership experience with responsibility for multi-site operations and P&L ownership.
• Track record of delivering sustained sales growth and margin improvement in fashion, accessories or watches—luxury or premium experience strongly preferred.
• Strong commercial acumen and ability to translate brand strategy into store-level initiatives and measurable results.
• Demonstrated capability in building and leading high-performing teams, including recruitment, coaching and succession planning.
• Excellent stakeholder management with the ability to collaborate across merchandising, marketing, CRM and supply-chain functions.
• Willingness to travel frequently and to work flexibly around retail trading hours and events.

Skills

Experience

Approximately 10+ years of progressive retail experience with at least 5 years in senior leadership roles; prior experience in watches, luxury goods or premium fashion is highly desirable.

Education

Bachelor’s degree in business, retail management, marketing or related field; MBA or equivalent advanced degree is a plus.

Workplace

Culture

Swatch fosters a creative, design-led culture that celebrates experimentation, colour and collaboration. As part of the Swatch Group, the brand combines Swiss watchmaking credibility with an energetic, trend-conscious retail environment that rewards commercial excellence and innovation.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.