Swatch Group SEA and Analytics Manager

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Location
Employment Full-Time
Seniority Mid-Level
Posted Feb 9, 2026

The Swatch Group is seeking a SEA and Analytics Manager in Biel/Bienne, Switzerland, to lead strategic advertising campaigns and data analysis.

Overview

The Swatch Group, a leading global player in the watchmaking industry, is renowned for its diverse portfolio of prestigious brands. As an employer, the company is committed to fostering innovation and excellence, offering a dynamic environment where creativity and precision are at the forefront.

Role & Responsibilities

  • Develop and implement strategic Search Engine Advertising (SEA) campaigns to enhance brand visibility and drive traffic.
  • Analyze and interpret data to optimize campaign performance and achieve KPIs.
  • Collaborate with cross-functional teams to align SEA strategies with overall marketing objectives.
  • Monitor industry trends and competitor activities to identify new opportunities for growth.
  • Prepare detailed reports and presentations to communicate insights and recommendations to stakeholders.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in managing SEA campaigns and analytics.
  • Strong understanding of digital marketing and e-commerce.

Skills

Proficiency in Google Ads and other SEA platforms. Excellent analytical skills with the ability to interpret complex data sets. Strong communication and presentation skills. Ability to work collaboratively in a team-oriented environment.

Experience

A minimum of 3-5 years of experience in SEA management and analytics within the luxury or retail sector.

Education

Bachelor's degree in Marketing, Business, or a related field.

Workplace

This position is based in Biel/Bienne, Bern, Switzerland. Cerulean lists 20 open roles in Biel/Bienne. The broader Bern area accounts for 30 active listings on Cerulean. In Switzerland as a whole, Cerulean currently features 701 open positions, with 7 posted this week.

Benefits

Competitive salary package, comprehensive health benefits, and opportunities for professional development.

Culture

The Swatch Group prides itself on a culture of innovation and precision, encouraging employees to push the boundaries of creativity while maintaining a commitment to quality and excellence. The work environment is collaborative and dynamic, fostering personal growth and professional advancement.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.