Swatch Group Retail and Wholesale Trainer
Longines Retail & Wholesale Trainer at Swatch Group in Milan — lead product and sales training for retail and wholesale teams across Italy.
Overview
The Swatch Group is a Swiss multinational leader in the production and marketing of finished watches, encompassing a portfolio of luxury and accessible brands including Longines. The Swatch Group (Italia) S.p.A. is the Group's Italian subsidiary, combining corporate headquarters functions in Milan with a nationwide network of corporate stores and boutiques to support marketing, sales and after-sales service.
Role & Responsibilities
- Design, develop and deliver product, sales and clienteling training programmes for Longines retail and wholesale teams across Italy.
- Create and maintain training materials, e-learning modules and assessment tools that reflect brand positioning, product knowledge and customer experience standards.
- Coordinate with brand, regional and corporate stakeholders to align training content with product launches, collections and commercial initiatives.
- Assess trainee performance through evaluations and store observations; deliver coaching and corrective action plans to raise retail KPIs and wholesale partner capability.
- Support boutique and corporate store openings, wholesale onboarding and merchandising/set-up to ensure consistent brand presentation and service standards.
- Monitor training effectiveness and produce regular reports and recommendations to senior management to improve learning outcomes.
Qualifications
- Proven ability to design and deliver training in retail and wholesale environments, ideally within luxury watches, jewellery or premium fashion.
- Strong commercial acumen with experience translating product knowledge into sales behaviour and measurable retail performance.
- Excellent presentation, facilitation and coaching skills; comfortable delivering to small and large audiences and to management-level stakeholders.
- Mobility and flexibility to travel to boutiques and wholesale partners across Italy; readiness to support weekend or evening activities as required.
- Bachelor’s degree in business, marketing, hospitality, education or a related discipline, or equivalent professional experience; certifications in L&D or training facilitation are advantageous.
- Fluent Italian and professional command of English to operate in cross-border, brand and corporate contexts.
Experience
Several years (typically 3–6+) of hands-on experience in retail learning & development, merchandising training or store operations within the luxury watch, jewellery or premium retail sector; demonstrable success improving sales performance through targeted training interventions.
Education
Bachelor’s degree in business, marketing, hospitality, education or equivalent; professional certification in training/learning & development preferred.
Workplace
This position is based in Milan, Lombardy, Italy. Cerulean lists 541 open roles in Milan, including 11 posted recently. The broader Lombardy area accounts for 564 active listings on Cerulean, 11 of which are new. In Italy as a whole, Cerulean currently features 1.295 open positions, with 27 posted this week.
Culture
The Swatch Group cultivates a culture that balances longstanding horological craftsmanship with commercial dynamism. Employees operate within entrepreneurial, cross-brand teams where product excellence, customer-centric service and continuous learning are prioritised.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.