Swatch Group Marketing Coordinator

About Swatch Group

Swatch Group stands as one of the world’s foremost watchmaking groups, uniting Swiss industrial excellence with a portfolio of distinguished maisons spanning accessible design, prestige horology, and high complication craft. As an employer, the Group offers a uniquely integrated environment, from research, manufacturing, and movement development to brand management, retail, and global operations. Rooted in Biel/Bienne and present worldwide, it values technical mastery, creative curiosity, and long-term commitment. Employees contribute to a culture where heritage, innovation, precision, and entrepreneurial energy converge, supporting iconic brands while shaping the future of Swiss watchmaking on an international stage.

Role & Responsibilities

• Implement and regularly update marketing plans defined with headquarters and local management.
• Adapt international guidelines to the subsidiary’s market.
• Coordinate seasonal marketing campaigns and product launches.
• Organize and monitor in-store activities, including events and new product presentations.
• Participate in brainstorming sessions to develop new activation and event concepts.
• Monitor trends, social media, competitors, in-store activations, customer journeys, partnerships and collaborations; share insights with relevant departments and make recommendations.
• Coordinate the operational execution of in-store activations, including briefs, visual development, logistics and retail teams.
• Ensure campaign visual consistency.
• Meet with media representatives and collect editorial calendars and media kits.
• Co-develop annual media campaigns.
• Validate media placements with advertising sales houses or services against the established media plan.
• Commission production materials from the external graphic designer and track them through delivery.
• Draft and validate OI.
• Lead cross-functional projects, including events, local collaborations and commercial operations.
• Coordinate exchanges with headquarters on guidelines, budgets, tools and assets.
• Manage relationships with selected suppliers, including agencies, printers, influencers and partners.
• Track the marketing budget and manage the invoicing process, including supplier file creation, purchase orders, quotations, invoices and accounting follow-ups.
• Prepare budget reports for the French subsidiary and international headquarters.
• Prepare regular reports on campaigns and operations for marketing or retail management.
• Make recommendations to improve the impact of marketing activities.

Qualifications

• Master’s-level qualification (Bac +5) in marketing, communications or business.
• Operational English proficiency in a professional context.
• Experience in lifestyle, fashion, watchmaking or distribution is an advantage.

Skills

Experience

2–4 years in operational marketing, retail or digital.

Education

Bac +5 in marketing, communications or business.

Culture

Swatch Group offers a dynamic, multicultural workplace rooted in Swiss precision, creativity, and a deep passion for watchmaking. As an employer, it brings together craftsmanship, industrial expertise, and brand diversity, giving teams the opportunity to contribute to both iconic heritage maisons and forward-looking innovation.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.