Swatch Group Marketing & Communication Manager
- Location
- ParisÎle-de-FranceFrance
- Employment
- Full-Time
- Seniority
- Manager
- Department
- Creative, Design & Styling
- Industry
- Fine Watches & Horology
- Posted
- Sep 4, 2026
About Swatch Group
Swatch Group stands as one of the world’s foremost watchmaking groups, uniting Swiss industrial excellence with a portfolio of distinguished maisons spanning accessible design, prestige horology, and high complication craft. As an employer, the Group offers a uniquely integrated environment, from research, manufacturing, and movement development to brand management, retail, and global operations. Rooted in Biel/Bienne and present worldwide, it values technical mastery, creative curiosity, and long-term commitment. Employees contribute to a culture where heritage, innovation, precision, and entrepreneurial energy converge, supporting iconic brands while shaping the future of Swiss watchmaking on an international stage.
Tissot seeks a Marketing & Communication Manager in Paris to lead brand strategy, manage a team of four, and oversee campaigns across retail and digital channels.
Role & Responsibilities
- Translate international marketing strategy into local execution, ensuring strict adherence to corporate guidelines, brand charters, and headquarters recommendations
- Develop, propose, and oversee the annual marketing budget, optimizing investments to maximize return on investment across all initiatives
- Conduct monthly budget closures in collaboration with Finance teams using SAP
- Maintain regular strategic communication with Swiss headquarters regarding budgets, investments, and marketing projects
- Present quarterly progress reports to headquarters covering project advancement, performance results, key metrics, and strategic recommendations
- Own the media planning strategy and process, including plan proposal, contract negotiation, and execution oversight
- Drive brand events, communications initiatives, and partnership activations in coordination with PR and marketing teams
- Lead press relations, influencer engagement, and ambassador development efforts
- Represent the brand at communication events, trade shows, sports sponsorships, and promotional activations
- Oversee deployment of marketing campaigns across all Tissot retail and wholesale locations, ensuring compliance with merchandising guidelines
- Lead team of four marketing professionals, defining priorities, objectives, and action plans while fostering cross-functional collaboration
Qualifications
- Master's degree (Bac +5 or equivalent) in Marketing, Communications, Business Administration, or related field
- Minimum 7–10 years of confirmed experience in marketing and communications, ideally within luxury, watchmaking, jewelry, fashion, or premium consumer goods sectors
- Proven track record in managing 360° marketing strategies spanning media, digital, events, influencer relations, PR, and trade marketing
- Demonstrated team leadership experience with responsibility for hiring, development, and performance management
- Expert-level budget management and marketing performance analytics skills
- Experience in international environments with regular interactions with headquarters or international stakeholders
- Fluent English (written and oral) and fluent French
Skills
Experience
Minimum 7–10 years of marketing and communications experience in luxury, watchmaking, jewelry, fashion, or premium consumer goods. Proven leadership of marketing teams and successful execution of integrated marketing campaigns across media, digital, events, and trade channels in an international context with regular interaction with global headquarters.
Education
Master's degree (Bac +5 or equivalent) in Marketing, Communications, Business Administration, or related discipline.
Workplace
The role is situated in Paris, Île-de-France, France.
Culture
Swatch Group offers a dynamic, multicultural workplace rooted in Swiss precision, creativity, and a deep passion for watchmaking. As an employer, it brings together craftsmanship, industrial expertise, and brand diversity, giving teams the opportunity to contribute to both iconic heritage maisons and forward-looking innovation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Swatch Group, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Manager», «Head of Marketing & Communications», «Marketing Director», «Communications Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.