Swatch E‑Commerce & Digital Marketing Coordinator
About Swatch
Swatch Group is a global leader in watchmaking, bringing together a portfolio of luxury, premium and mass‑market watch brands under a single corporate umbrella. The Group combines traditional watchmaking craftsmanship with advanced technological expertise and operates an extensive retail and wholesale network, including specialist boutiques and multi‑brand points of sale.
Swatch seeks an E‑Commerce & Digital Marketing Coordinator (maternity cover) in Kallithea, Greece to manage online sales and digital campaigns.
Role & Responsibilities
- Manage and maintain online product catalogues, pricing, inventory visibility and content on the brand's e‑commerce channels for the Greek market.
- Plan, execute and optimise digital marketing campaigns across paid search, social and display to drive traffic, conversion and revenue.
- Coordinate email and CRM campaigns in partnership with local commercial teams to maximise retention and lifetime value.
- Monitor site performance and user behaviour using analytics tools; produce regular KPI reports and actionable insights to improve conversion and UX.
- Work closely with merchandising, retail and external agencies to align online assortments, launch planning and promotion calendars.
- Ensure digital assets (product pages, imagery, copy) comply with brand guidelines and meet high standards of visual merchandising.
- Provide day‑to‑day support for e‑commerce operations during the maternity cover period, including ad hoc troubleshooting and stakeholder communication.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications or a related discipline, or equivalent practical experience.
- Proven experience in e‑commerce and digital marketing within retail; preferably 2–4 years.
- Strong analytical ability with experience using web analytics to drive commercial decisions.
- Excellent written and verbal communication skills; ability to liaise with internal teams and external agencies.
- Attention to detail and a strong sense of visual merchandising consistent with luxury brand standards.
Skills
Experience
2–4 years of hands‑on experience in e‑commerce operations and digital marketing, preferably within retail or the luxury goods sector; experience coordinating campaigns with external agencies and cross‑functional commercial teams.
Education
Bachelor’s degree in Marketing, Business, Communications or a related field (or equivalent professional experience).
Workplace
The successful candidate will be located in Kallithea, Attica, Greece, with easy access to Athens.
Culture
Swatch Group combines a heritage of craftsmanship with a forward‑looking, innovation‑driven mindset. The workplace is internationally oriented and commercially focused, offering exposure to cross‑brand collaboration across retail, product and digital teams while maintaining high standards of brand presentation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Swatch, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «E‑Commerce Coordinator», «Digital Marketing Coordinator», «Online Merchandising Coordinator», «E‑Commerce & Digital Campaigns Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.