Swatch E-Commerce & Digital Marketing Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Jun 9, 2026
About Swatch
Swatch is an iconic Swiss watchmaking brand that has redefined timekeeping through bold design, precision engineering, and a democratic spirit of creativity since 1983. As an employer, the brand offers an energetic, international environment where innovation, craftsmanship, marketing flair, and cultural relevance converge. Employees are invited to contribute to a house known for challenging convention, celebrating individuality, and bringing Swiss quality to a global audience. With the strength of the Swatch Group behind it, Swatch provides opportunities across product development, retail, communications, operations, and digital transformation, attracting talents who thrive at the intersection of design, technology, and contemporary lifestyle.
Swatch seeks an E-Commerce & Digital Marketing Manager in Toronto to lead digital commerce strategy and marketing initiatives.
Role & Responsibilities
- Develop and execute e-commerce strategy aligned with Swatch's brand positioning and business objectives
- Oversee day-to-day operations of digital commerce platforms and online sales channels
- Lead digital marketing campaigns across multiple channels including email, social media, and paid advertising
- Manage website performance optimization, user experience, and conversion rate improvement
- Collaborate with merchandising, creative, and technology teams to enhance product presentation and customer journey
- Monitor key performance indicators and analytics to measure campaign effectiveness and ROI
- Budget management and resource allocation for digital marketing and e-commerce initiatives
- Ensure brand consistency and compliance across all digital touchpoints
Qualifications
- Bachelor's degree in Marketing, Business, E-Commerce, or related discipline
- Proven track record managing e-commerce platforms and digital marketing programs
- Strong knowledge of digital marketing tools and analytics platforms
- Experience with content management systems and e-commerce software
- Demonstrated ability to drive revenue growth through digital channels
Skills
Experience
5+ years of progressive experience in e-commerce management, digital marketing, or related roles, with demonstrated success in growing online sales and building high-performing digital teams. Experience within the fashion, luxury retail, or consumer goods sector is advantageous.
Education
Bachelor's degree in Marketing, Business Administration, E-Commerce, or equivalent professional experience.
Workplace
This position is based in Toronto, Ontario, Canada.
Culture
Swatch fosters a vibrant, creative workplace where Swiss precision meets bold self-expression and accessible design. As an employer, it encourages innovation, collaboration, and a playful entrepreneurial spirit, bringing together diverse teams across retail, design, marketing, and operations in a dynamic international environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Swatch, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Commerce Director», «E-Commerce Operations Manager», «Online Sales & Marketing Lead», «Digital Channel Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.