- Address
- Level 3, 40 River Boulevard, Richmond 3121 View map
- Employment
- Contract
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fine Watches & Horology
- Posted
- Oct 13, 2026
About Swatch
Swatch is an iconic Swiss watchmaking brand that has redefined timekeeping through bold design, precision engineering, and a democratic spirit of creativity since 1983. As an employer, the brand offers an energetic, international environment where innovation, craftsmanship, marketing flair, and cultural relevance converge. Employees are invited to contribute to a house known for challenging convention, celebrating individuality, and bringing Swiss quality to a global audience. With the strength of the Swatch Group behind it, Swatch provides opportunities across product development, retail, communications, operations, and digital transformation, attracting talents who thrive at the intersection of design, technology, and contemporary lifestyle.
Swatch seeks a Digital Marketing Specialist to strengthen its digital presence across Australia and New Zealand, working with the Marketing Manager, local team and Swiss headquarters. The role covers social media, digital advertising, e-commerce, CRM and retail marketing; it is a maximum-term opportunity until December 2027.
Role & Responsibilities
- Create, shoot, edit and schedule social media content, including Reels and Stories, to grow online communities and increase brand awareness.
- Develop content calendars, identify emerging digital trends and collaborate with influencers to expand reach and engagement.
- Execute and optimise digital advertising campaigns across Meta and Google to drive website traffic, engagement and sales.
- Maintain and update e-commerce website content, supporting product launches, digital promotions and an engaging online shopping experience.
- Manage fortnightly newsletters, support CRM campaigns and respond to customer enquiries across social media.
- Support retail marketing initiatives, in-store campaigns, events and brand activations, ensuring consistent brand messaging across digital channels.
- Monitor and analyse digital performance, report on campaign results and identify opportunities to improve engagement, reach and overall marketing performance.
Qualifications
- A qualification in Marketing, Communications, PR or a related field.
- 4+ years of digital marketing experience, ideally in retail or consumer goods.
- Strong social media, content creation and digital advertising skills, including Meta Business Suite, Google Analytics and SEO/SEM.
- Experience with Adobe Photoshop and Premiere Pro, plus confidence creating content using an iPhone and DJI Osmo Pocket 4.
- Excellent communication, organisation and project management skills.
- A creative, proactive and collaborative mindset, with a passion for digital innovation and brand storytelling.
Skills
Experience
4+ years of digital marketing experience, ideally in retail or consumer goods.
Education
A qualification in Marketing, Communications, PR or a related field.
Workplace
The role is situated in Richmond, Victoria, Australia — conveniently close to Melbourne.
Explore jobs in Australia.
Culture
Swatch fosters a vibrant, creative workplace where Swiss precision meets bold self-expression and accessible design. As an employer, it encourages innovation, collaboration, and a playful entrepreneurial spirit, bringing together diverse teams across retail, design, marketing, and operations in a dynamic international environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Swatch, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Marketing Coordinator», «Digital Marketing Executive», «Digital Campaign Specialist», «Digital Communications Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.