Swatch Communication Project Leader, Flik Flak

Overview

Flik Flak is the children's watch brand within the Swatch family, creating playful analogue timepieces that educate and delight young consumers. Based at Swatch headquarters in Biel/Bienne, Switzerland, the Flik Flak team operates with the backing and resources of the wider Swatch Group while maintaining a distinct, imaginative brand identity focused on color, creativity and consumer engagement.

Role & Responsibilities

• Own the end-to-end Flik Flak communication ecosystem, including D2C content, social channels, community management and the brand app.
• Define and execute a cohesive content strategy and editorial calendar aligned with product launches, seasonal activations and cross-market priorities.
• Lead cross-functional campaign delivery across markets: brief agencies and internal teams, coordinate assets, and ensure timely roll-out.
• Manage community and social media initiatives, including moderation guidelines, audience activation and growth tactics tailored to families and children.
• Localize and adapt creative assets for regional markets while protecting brand tone and visual identity.
• Work with product, retail, e‑commerce and CRM stakeholders to integrate communications into omnichannel brand experiences.
• Track campaign performance against KPIs, prepare post-campaign analysis and iterate strategies based on data-driven insights.
• Oversee project budgets and timelines; ensure quality control of final deliverables and compliance with brand and regulatory guidelines.

Qualifications

• Proven ability to lead multi-channel communications projects and coordinate cross-market activations.
• Strong editorial judgement with experience producing engaging digital and social content for consumer audiences.
• Excellent stakeholder management skills with experience briefing agencies and managing creative production.
• Analytical mindset with experience defining KPIs and reporting on campaign performance.
• Fluent written and spoken English; working knowledge of French and/or German advantageous given Swiss HQ and regional markets.

Skills

Experience

Several years (typically 3–7) of progressive experience in communications, digital marketing or brand management, with demonstrable ownership of multi-channel campaigns, social community initiatives and coordination across markets. Experience working with consumer brands—particularly in children’s, fashion, lifestyle or FMCG—is highly valued.

Education

Bachelor’s degree in communications, marketing, media, or a related field, or equivalent professional experience.

Workplace

Culture

Flik Flak operates within the creative, fast-paced environment of Swatch’s Biel/Bienne headquarters, combining Swiss precision with playful design sensibilities. The team values collaboration, experimentation and a child-centric approach to storytelling, offering the chance to build globally scaled campaigns for a beloved children’s brand.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.