Swatch Brand Creative Senior Designer
- Location
- Biel/BienneBernSwitzerland
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Creative, Design & Styling
- Industry
- Fine Watches & Horology
- Posted
- May 19, 2026
About Swatch
Swatch is a globally recognised Swiss watch brand known for bold, accessible design and high-energy collaborations. Headquartered in Biel/Bienne and part of the Swatch Group, the company combines mass-market reach with a strong creative identity and an emphasis on innovation across product, marketing and cultural partnerships.
Swatch (Biel/Bienne) seeks a Brand Creative Senior Designer (full-time) to lead brand campaigns, art direction and visual identity.
Role & Responsibilities
- Define and drive the visual direction for brand campaigns, product launches and seasonal collections across digital and physical touchpoints.
- Lead art direction for photoshoots, video production and motion work, ensuring visual cohesion and high production standards.
- Translate strategy into creative deliverables: key visuals, packaging concepts, POS, social assets and merchandising artwork.
- Manage and mentor a small design team and coordinate external agencies and freelancers to meet creative and timing objectives.
- Work cross-functionally with Marketing, Product, Retail and Licensing teams to ensure brand consistency and commercial alignment.
- Oversee final artwork, pre-press and production workflows to guarantee colour fidelity, material appropriateness and timely delivery.
- Present creative concepts and rationale to senior stakeholders and iterate based on feedback and brand guidelines.
- Maintain and evolve the brand identity system, typographic standards and visual language across all markets.
Qualifications
- Bachelor’s degree in Graphic Design, Visual Communication, Illustration or equivalent practical experience.
- Compelling portfolio demonstrating brand-led campaigns, packaging, and multi-channel design work.
- Proven leadership experience, with ability to direct shoots, brief agencies and mentor designers.
- Strong understanding of print production, packaging specification and pre-press processes.
- Excellent verbal and visual presentation skills; ability to articulate creative strategy to senior stakeholders.
- Experience working with international brands or lifestyle/consumer categories preferred.
Skills
Experience
Minimum 5+ years of professional experience in brand or creative design roles, with several years at a senior level leading campaigns, art direction and cross-disciplinary teams; experience within watches, fashion or lifestyle brands is advantageous.
Education
Bachelor’s degree in Graphic Design, Visual Communication, Illustration or equivalent professional experience.
Workplace
This position is based in Biel/Bienne, Bern, Switzerland, within easy reach of Bern.
Culture
Swatch fosters a playful, innovative culture that prizes creativity, boldness and cross-disciplinary collaboration. The Biel headquarters combines Swiss precision with a rebellious, design-led spirit, encouraging experimentation and fast iteration across marketing and product teams.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Swatch, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Brand Designer», «Senior Creative Designer», «Senior Visual Designer», «Brand Art Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.