Swatch Assistant Store Manager

Lucerne Canton of Lucerne Switzerland

Employment
Full-Time
Seniority
Supervisor
Posted
Oct 13, 2026

About Swatch

Swatch is an iconic Swiss watchmaking brand that has redefined timekeeping through bold design, precision engineering, and a democratic spirit of creativity since 1983. As an employer, the brand offers an energetic, international environment where innovation, craftsmanship, marketing flair, and cultural relevance converge. Employees are invited to contribute to a house known for challenging convention, celebrating individuality, and bringing Swiss quality to a global audience. With the strength of the Swatch Group behind it, Swatch provides opportunities across product development, retail, communications, operations, and digital transformation, attracting talents who thrive at the intersection of design, technology, and contemporary lifestyle.

Swatch is seeking an Assistant Store Manager for its Lucerne store at 100% workload, starting immediately or by agreement. The role supports the Store Manager in organising the store, leading the sales team, advising customers and handling daily retail operations, with flexible scheduling that includes weekends.

Role & Responsibilities

  • Ensure the overall organisation of the store together with the Store Manager.
  • Support and motivate the sales team.
  • Represent the Store Manager in all matters during their absence.
  • Advise customers and sell products offered in the store, including Swatch watches, jewellery and Flik Flak products.
  • Provide an excellent customer welcome and service, and ensure product presentation.
  • Carry out minor repairs and replace watch straps and batteries.
  • Maintain the appearance of the store and displayed merchandise, including windows, fixtures and sales tables.
  • Receive, unpack and pack deliveries.
  • Operate the cash register and reconcile the till.
  • Perform various administrative tasks.

Qualifications

  • Training in retail.
  • Strong sales experience, preferably in the watch or lifestyle sector.
  • Leadership experience in a similar position.
  • Native German; good English and, if possible, French. Additional languages are an advantage.
  • Flexible working hours, including Saturdays and Sundays; the store is open seven days a week.

Skills

Customer service Sales Cash register operation and till reconciliation Minor watch repairs Watch strap and battery replacement Store organisation Team motivation Administrative work

Experience

Strong sales experience and leadership experience in a similar position; no duration stated.

Education

Training in retail.

Workplace

The successful candidate will be located in Lucerne, Canton of Lucerne, Switzerland.

The setting Switzerland

Explore jobs in Switzerland.

Culture

Swatch fosters a vibrant, creative workplace where Swiss precision meets bold self-expression and accessible design. As an employer, it encourages innovation, collaboration, and a playful entrepreneurial spirit, bringing together diverse teams across retail, design, marketing, and operations in a dynamic international environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Swatch, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Retail Manager», «Deputy Store Manager», «Assistant Boutique Manager», «Retail Team Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Swatch

Swatch Assistant Store Manager

Lucerne, Switzerland

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