- Location
- Zurich Zurich Switzerland
- Employment
- Full-Time
- Seniority
- Director
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- High Jewelry
- Posted
- Nov 3, 2026
About Swarovski
Swarovski began cutting crystal in Wattens, Austria, in 1895. Today its work spans crystal production, jewelry design and retail. The house also supplies crystals to designers working in fashion and couture.
Swarovski seeks a Head of Go-to-Market to lead its global activation agenda, translate brand strategy into market execution, and build the frameworks, partnerships, and team capabilities supporting consistent delivery across regions and channels. The role requires 10+ years of relevant experience and excellent English comprehension.
Role & Responsibilities
- Define and lead the global go-to-market vision, governance, and operating model.
- Translate brand strategy into clear, executable market activation plans.
- Align global priorities with local market needs and commercial opportunities.
- Lead global launch planning and ensure effective campaign deployment across markets.
- Oversee local marketing investment planning, budget governance, and resource allocation.
- Monitor marketing investment effectiveness, budget utilization, and overall activation performance.
- Drive execution excellence through launch readiness, activation governance, and consistent reporting.
- Coordinate deployment of assets, guidelines, toolkits, and training materials to support markets.
- Build and lead a high-performing go-to-market team, fostering accountability, agility, and excellence.
- Partner with global, regional, and local teams to promote collaboration and scalable best practices.
Qualifications
- Proven track record leading global product launches, large-scale activations, and cross-market initiative deployment.
- Strong experience partnering with regional and local market organizations in a global matrix.
- Experience in luxury, fashion, jewelry, beauty, retail, or consumer lifestyle brands.
- Strong strategic planning and execution skills, with the ability to translate direction into action.
- Expertise in marketing investment planning, performance management, and ROI optimization.
- Strong stakeholder management, influencing, and business partnership skills.
- Commercial acumen and a solid understanding of retail and customer experience.
- Strong project and program management skills, with agility in navigating change and complexity.
- Data-driven mindset, with strong cross-functional collaboration and leadership in complex matrix organizations.
- Excellent English comprehension.
Skills
Experience
10+ years in Brand Marketing, Go-to-Market, Commercial Activation, Retail Marketing, Commercial Excellence, or related fields.
Workplace
This position is based in Zurich, Zurich, Switzerland.
Explore jobs in Zurich or in Switzerland.
Benefits
Learning and career development programs; global employee assistance program covering mental, physical, and emotional health, managerial support, and financial and legal matters; hybrid and flexible work options; paid volunteering leave; exclusive employee discounts on Swarovski products; full accident insurance coverage; attractive pension fund conditions; subsidized public transportation or free parking; employee canteen with buffet.
Culture
Product knowledge is part of the sales role. Advisors explain how cut and color affect a crystal and help clients distinguish the crystal collections from Swarovski Created Diamonds.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Swarovski, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Global Go-to-Market Director», «Head of Commercial Activation», «Global Marketing Activation Lead», «Head of Market Activation», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.