- Employment
- Full-Time
- Seniority
- Supervisor
- Department
- Retail & Boutique Operations
- Industry
- High Jewelry
- Posted
- Nov 3, 2026
About Swarovski
Swarovski began cutting crystal in Wattens, Austria, in 1895. Today its work spans crystal production, jewelry design and retail. The house also supplies crystals to designers working in fashion and couture.
The Assistant Store Manager at Swarovski supports a positive team environment, exceptional customer experiences, and commercial results. The role includes team coaching, recruitment support, sales targets, and oversight of store operations, with responsibility for acting for the Store Manager as needed.
Role & Responsibilities
- Deliver outstanding customer service and brand experiences as a role model.
- Coach, motivate, and onboard team members to maximize performance.
- Support recruitment, talent development, and employee relations.
- Drive sales and support monthly plans and targets.
- Oversee store operations, including inventory, cash handling, and compliance.
- Act for the Store Manager as needed.
Qualifications
- 1–2 years of experience in a multicultural retail environment within luxury fashion, cosmetics, or lifestyle brands.
- Some leadership and coaching experience.
- Ability to build trusting relationships and empower others.
- Excellent customer service skills and digital proficiency.
- Responsibility and ownership.
- Curiosity, empathy, a results-driven approach, teamwork, and a commercial mindset.
Skills
Experience
1–2 years in a multicultural retail environment within luxury fashion, cosmetics, or lifestyle brands; some leadership and coaching experience.
Workplace
This position is based in Cannock, England, UK, within easy reach of Birmingham.
Explore jobs in England or in the UK.
Benefits
Monthly bonus scheme; 60% discount off the RRP; 30% off the RRP on Swarovski Created Diamonds; enhanced annual holiday entitlement; one paid volunteering day each year; food and refreshments in store during shifts; staff referral bonus of up to £250; Jubilee Awards for service milestones; annual achievement awards; season ticket loan; access to The Retail Trust Employee Assistance Programme, including 24/7 virtual GP access; online benefits platform with retail, hospitality, and entertainment discounts; career development opportunities.
Culture
Product knowledge is part of the sales role. Advisors explain how cut and color affect a crystal and help clients distinguish the crystal collections from Swarovski Created Diamonds.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Swarovski, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Deputy Store Manager», «Assistant Retail Manager», «Assistant Boutique Manager», «Deputy Boutique Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.