Stella McCartney Store Manager

About Stella McCartney

Stella McCartney is a pioneering British luxury fashion house, founded in 2001 and renowned for redefining modern elegance through a steadfast commitment to sustainability, innovation, and cruelty-free design. As an employer, the brand offers a purpose-driven environment where creativity, craftsmanship, and responsible business practices converge across ready-to-wear, accessories, beauty, and lifestyle categories. Its teams are encouraged to challenge convention, embrace circular thinking, and contribute to a progressive vision of luxury that respects people, animals, and the planet. Working at Stella McCartney means joining an influential global maison with an entrepreneurial spirit and a clear ethical voice.

Role & Responsibilities

• Represent Stella McCartney as a brand ambassador, inspire and develop a diverse team, and deliver quantitative and qualitative targets through a distinctive in-store client experience.
• Own store targets and business growth, implementing actions aligned with brand strategy and overseeing operations, product management, visual merchandising, and personnel in line with the Retail Excellence program and company policies and procedures.
• Drive annual sales targets, budgets, and forecasts in line with company guidelines.
• Analyze and monitor store KPIs daily, weekly, and monthly, implementing immediate and longer-term action plans.
• Develop and execute sales-generation strategies to meet monthly goals, including incentives for Sales Consultants and the team.
• Secure store financial results by managing and monitoring margins, stock, and personnel costs.
• Optimize store contribution and personnel costs against budget and forecast, developing KPIs.
• Grow store turnover through regular feedback to Buyers on merchandise, stock availability, and sell-through analysis.
• Update Sales Consultants on business performance, with a focus on sell-through.
• Monitor the team and ensure it masters upselling and cross-selling techniques.
• Lead and motivate team members by serving as a role model and setting an exceptional example.
• Monitor staff KPI achievement, coach each team member, and define individual improvement plans through monthly one-to-one meetings.
• Conduct annual performance appraisals for all team members in line with company procedures, providing constructive, comprehensive feedback and setting individual development objectives.
• Own team brand and product knowledge, ensure effective induction for new staff, and provide ongoing in-store training for the team.
• Identify training needs and liaise with the regional HRBP and Retail Trainer to develop ways to address them.
• Coach and continuously monitor the execution of the Stella McCartney Client Experience to achieve quantitative and qualitative business results.
• Ensure the team complies with uniform and grooming standards.
• Ensure effective information sharing within the store and transparent upward and downward communication.
• Hold daily morning meetings to update staff on business performance and initiatives.
• Take ongoing action to motivate Sales Consultants, such as store contests, in line with sales and brand strategy, acting as their coach and mentor.
• Manage recruitment, ensuring team profiles align with Stella McCartney people values and brand strategy.
• Evaluate and promote team career development in collaboration with the regional Retail Director or Manager and HRBP.
• Identify and manage performance issues with the Retail Director or Manager and People & Culture team, ensuring company obligations are met and fair, consistent processes are followed.
• Coordinate rotas and overtime to ensure appropriate store coverage, manage time effectively, plan holidays and maternity leave, and limit agency staff use.
• Develop the store’s external relations in its competitive environment, including marketing, merchandising, and local activities.
• Proactively follow luxury fashion trends, industry news, technology, and key local competitors.
• Develop and promote client loyalty through initiatives using clienteling tools, including the client book and CRM, in line with sales and brand strategy.
• Represent the brand in the market and build relationships with local and VIP clients.
• Work closely with the regional marketing team and coordinate events.
• Ensure all team members contact clients to build relationships and drive store traffic.
• Liaise with Clienteling and CRM on in-store events and special launches, managing required operational tasks before, during, and after events or launches; take ownership of in-store events at OBS.
• Prepare event reports.
• Work with the store team to increase monthly appointment and consignment rates agreed with the Store Manager.
• Lead best practices for delivering exceptional client and after-sales experiences, increasing and retaining client loyalty, and developing clients from High Potential to VIC and from VIC to VVIC.
• Ensure accurate use of POS, Clienteling App, and other required software, and lead by example in maintaining an up-to-date, loyal client database.
• Ensure clients receive distinctive experiences and satisfaction in line with brand guidelines.
• Demonstrate sales leadership through active client engagement on the sales floor, ensure the highest level of Stella McCartney Customer Experience and achievement of NPS goals, and act as the contact for complaints or unsatisfactory experiences received via NPS.
• Resolve client problems and complaints with optimal solutions, liaising proactively with the team or relevant colleagues to identify and address urgent issues.
• Ensure the store and team maintain the highest standards at all times in accordance with company guidelines.
• Implement visual merchandising guidelines with the VM Department, ensuring correct installation, product display, and in-store merchandising.
• Maintain the store in line with budget requirements and Store Planning Department rules.
• Ensure compliance with health, safety, and security regulations, continuously monitor store security and procedural compliance, and manage store housekeeping effectively.
• Manage administrative tasks and reporting.
• Oversee store operations, including stock deliveries, replenishment, regular and year-end inventories, pricing, discount policy, and other legal requirements.
• Manage store operations efficiently while minimizing headcount and operating costs, including couriers, postage, alterations, and other outsourced work.
• Optimize store stock and ensure an effective flow of merchandise.
• Ensure the store responds promptly to stock issues and seasonal returns.
• Ensure effective returns, repairs, and claims procedures.

Qualifications

• Previous experience in a similar role.
• Fluent English; additional languages are a bonus.
• A highly talented, creatively driven individual with a successful performance record and demonstrated ability to deliver commercial results and retail excellence.
• Ability to establish strong credibility quickly with team members and external resources.
• Performance-oriented, strategic mindset.
• Ability and drive to deliver outstanding results.
• Creative, with a strong feel for product.
• Confident, strong leader who is innovative and has visionary business sense and style.
• Strong communication, analytical, and organizational skills.

Skills

Experience

Previous experience in a similar role.

Compensation

The base compensation for this position ranges from EUR 45,000 to EUR 50,000 per annum.

Culture

Stella McCartney fosters a progressive, purpose-driven workplace where creativity is closely tied to sustainability, innovation, and responsible luxury. The brand encourages collaboration, ethical thinking, and entrepreneurial energy, offering employees an environment shaped by modern design, conscious values, and a commitment to positive change in fashion.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.