Stella McCartney Store Manager

About Stella McCartney

Stella McCartney is a pioneering British luxury fashion house, founded in 2001 and renowned for redefining modern elegance through a steadfast commitment to sustainability, innovation, and cruelty-free design. As an employer, the brand offers a purpose-driven environment where creativity, craftsmanship, and responsible business practices converge across ready-to-wear, accessories, beauty, and lifestyle categories. Its teams are encouraged to challenge convention, embrace circular thinking, and contribute to a progressive vision of luxury that respects people, animals, and the planet. Working at Stella McCartney means joining an influential global maison with an entrepreneurial spirit and a clear ethical voice.

Role & Responsibilities

• Represent Stella McCartney as a brand ambassador and develop a diverse team to achieve quantitative and qualitative targets while delivering a distinctive in-store client experience.
• Own store targets and business growth, implementing the brand strategy and overseeing operations, product management, visual merchandising and personnel in line with the Retail Excellence program, company policies and procedures.
• Drive annual sales targets, budgets and forecasts in line with company guidelines.
• Analyze and monitor store KPIs daily, weekly and monthly, and implement immediate and long-term action plans.
• Develop and execute sales-generation strategies to meet monthly goals, including Sales Consultant and team incentives.
• Manage margins, stock and personnel costs to achieve the store’s financial results; optimize store contribution and personnel costs against budget and forecast, developing KPIs.
• Grow store turnover through regular feedback to Buyers on merchandise, stock availability and sell-through; update Sales Consultants on business performance, with a focus on sell-through; ensure the team masters upselling and cross-selling techniques.
• Lead and motivate team members by setting an exemplary standard; monitor staff KPI achievement, coach each team member and define improvement plans through monthly one-to-one meetings.
• Conduct annual appraisals for all team members in line with company procedures, providing constructive, comprehensive feedback and setting individual development objectives.
• Oversee team brand and product knowledge, ensure effective induction for new staff, and deliver ongoing in-store training.
• Identify training needs and liaise with the regional HRBP and Retail Trainer to develop ways to address them.
• Coach and monitor the delivery of the Stella McCartney Client Experience to achieve strong quantitative and qualitative results; ensure compliance with uniform and grooming standards.
• Ensure effective, transparent communication throughout the store; hold daily morning meetings to update staff on business performance and initiatives, and motivate and mentor Client Style Advisors in line with sales and brand strategy.
• Manage recruitment to ensure team profiles align with Stella McCartney’s people values and brand strategy; support career development with the regional Retail Director or Manager and HRBP.
• Address performance issues with the Retail Director or Manager and the People & Culture team, ensuring company obligations are met and processes are fair and consistent.
• Coordinate rotas and overtime to provide appropriate store coverage, plan working time including holidays and maternity leave, and limit agency staffing.
• Develop the store’s external relationships within its competitive environment, including marketing, merchandising and local activities; follow luxury fashion trends, industry news, technology and local competitors.
• Build and promote a loyal clientele through initiatives using clienteling tools, including the client book and CRM, in line with sales and brand strategy; represent the brand in the market and build relationships with local and VIP clients.
• Work with the regional marketing team to coordinate events; ensure team members contact clients to strengthen relationships and drive store traffic.
• Liaise with the Clienteling and CRM department on in-store events and launches, manage related operational tasks before, during and after each event or launch, and take ownership of in-store events and their reporting.
• Work with the store team to increase monthly appointments and the consignment rate agreed with the Store Manager.
• Lead the team in delivering exceptional and after-sales experiences that build and retain loyalty, and develop clients from High Potential to VIC and from VIC to VVIC.
• Ensure accurate use of POS, Clienteling App and other required software, leading by example in maintaining an up-to-date client database.
• Ensure clients receive distinctive experiences and satisfaction in line with brand guidelines; lead sales on the shop floor through client engagement, meet NPS goals and handle complaints or dissatisfaction received via NPS.
• Resolve client problems and complaints with appropriate solutions, liaising proactively with the team and relevant colleagues on urgent issues.
• Maintain store and team presentation to company standards; implement visual merchandising guidelines with the VM Department, ensuring correct installation, product display and in-store merchandising.
• Maintain the store in line with budget requirements and Store Planning Department rules; ensure compliance with health, safety and security regulations and procedures, and manage housekeeping effectively.
• Manage administration and reporting; oversee stock deliveries, replenishment, regular and year-end inventories, pricing and discount policies, and other legal requirements.
• Manage store operations efficiently while controlling headcount and operating costs, including couriers, postage, alterations and outsourced work.
• Optimize store stock and merchandise flow, respond promptly to stock issues and seasonal returns, and ensure effective returns, repairs and claims procedures.

Qualifications

• Previous experience in a similar role.
• Fluency in English; other languages are a bonus.
• A strong performance record and demonstrated ability to deliver commercial results and retail excellence.
• Ability to establish credibility quickly with team members and external resources.
• Performance orientation and strategic mindset.
• Drive and commitment to delivering outstanding results.
• Creativity and a strong feel for product.
• Confident, strong leadership, innovation, and visionary business sense and style.
• Strong communication, analytical and organizational skills.

Skills

Experience

Previous experience in a similar role.

Compensation

The base compensation for this position ranges from EUR 35,000 to EUR 40,000 per annum.

Culture

Stella McCartney fosters a progressive, purpose-driven workplace where creativity is closely tied to sustainability, innovation, and responsible luxury. The brand encourages collaboration, ethical thinking, and entrepreneurial energy, offering employees an environment shaped by modern design, conscious values, and a commitment to positive change in fashion.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.