Stella McCartney Social Media and Insights Manager

About Stella McCartney

Stella McCartney is a pioneering British luxury fashion house, founded in 2001 and renowned for redefining modern elegance through a steadfast commitment to sustainability, innovation, and cruelty-free design. As an employer, the brand offers a purpose-driven environment where creativity, craftsmanship, and responsible business practices converge across ready-to-wear, accessories, beauty, and lifestyle categories. Its teams are encouraged to challenge convention, embrace circular thinking, and contribute to a progressive vision of luxury that respects people, animals, and the planet. Working at Stella McCartney means joining an influential global maison with an entrepreneurial spirit and a clear ethical voice.

Role & Responsibilities

• Oversee the content briefing process for social media channels.
• Create, shoot and edit content through to delivery, working with the line manager and Creative Services teams as needed.
• Review and analyse content data to inform strategy, adapting approaches to drive engagement.
• Create TikTok content and visual content for Instagram, Facebook, LinkedIn, YouTube, Pinterest and other social platforms.
• Produce Instagram Reels and TikTok videos in the field and in-office, using existing materials or creating new content from shoots and behind-the-scenes activity.
• Plan, execute and produce editorial content with the Editorial team to amplify storytelling across social channels.
• Own social copywriting, working closely with the Head of Content Strategy to maintain a social-first brand tone and messaging.
• Attend relevant brand events, including shoots, PR and influencer events, and fashion shows, to brief, capture, edit and produce social content as needed.
• Support the development of social media content strategies and key programming throughout the year.
• Work with the Social and Copy Assistant and Head of Content Strategy to create the social grid, content plans, creative guidelines and content pillars across the social ecosystem.
• Manage the test account and social media grid documents to plan upcoming campaigns and social communications.
• Work with the Global Head of Social Media on special projects with high-profile influencers and bloggers, strengthening relationships and generating social-first content to increase engagement.
• Manage social media channels and represent the brand’s voice through daily posts, community management and reporting across Instagram, Facebook, TikTok, LinkedIn, Pinterest, Snapchat and YouTube.
• Collaborate with local teams in China and Japan to align global content plans and distribute assets, copy and links for Weibo, WeChat, RED and LINE.
• Plan and coordinate new initiatives to grow the social fan base across platforms.
• Manage social content briefs submitted to Creative Services and implement a strategic content mix for global and Eastern social platforms, including product, press, UGC and local festivities.
• Develop clear, measurable KPIs; implement performance metrics and goals; and optimise them on an ongoing basis.
• Conduct regular performance reviews of content, audiences, social listening tools and competitors.
• Share social platform expertise, learnings, trends, formats and nuances; develop industry-first ideas, innovate and scale.
• Update and distribute monthly reports on social platforms, analysing owned and earned metrics, competitors and content performance using available in-house tools.
• Deliver ad hoc reports for special projects, campaigns, fashion shows and other needs across social channels.
• Stay current with emerging technologies, social communities, fashion trends and developments, and apply best practices across social platforms.
• Conduct regular competitor research and monitor competitor strategies.

Qualifications

• A creative, well-rounded professional who continually innovates, initiates and creates.
• Knowledge of and interest in social media channels, especially Instagram and TikTok.
• Excellent written and verbal English communication skills.
• Ability to think proactively and prioritise multiple projects.
• Cultural awareness and the ability to identify relevant opportunities to tell the brand’s story.
• Strategic thinking and experience building a long-term social media presence in support of brand reputation.
• Ability to understand business objectives and develop and execute briefs.
• Comfort in front of the camera, naturally high energy, and enthusiasm for luxury fashion and sustainability.
• Sound judgement, particularly under tight time constraints.
• Ability to navigate ambiguity, take action and work cohesively with stakeholders.
• Passion for creating content across social, streaming, AR, music, film, interactive and other media platforms.
• Strong design and editing skills across still photography and video.
• Experience working with varied video and static imagery, from photography collections to short video clips.
• Familiarity with content creation platforms and tools, including Adobe Premiere, Adobe After Effects, Adobe Creative Suite, Canva, Google Docs, Google Sheets, Google Slides, TikTok, Instagram and FB Live.
• Mastery of Microsoft Office, including Outlook, Word, PowerPoint and Excel.
• Ability to apply market research and development methods to understand emerging social media trends and technologies, and communicate findings clearly and concisely to senior stakeholders.
• Demonstrable social networking experience and knowledge of social analytics tools.
• Competitive, driven self-starter with strong communication skills and attention to detail.
• Ability to turn branded content into engaging social assets, including clips, GIFs, graphics, photos, stories and copy.
• At least 3 years of social media and content creation experience.
• A portfolio demonstrating content ideas and execution.
• Proactive team player able to work independently and collaboratively.

Skills

Experience

At least 3 years of social media and content creation experience.

Benefits

Up to 50% discount on Stella McCartney products; matched pension contributions up to 6%; private medical and critical illness insurance; life assurance; annual health screening; 25 days of annual leave plus one birthday leave day, excluding bank holidays; flexible working and core hours; enhanced maternity and paternity packages; matched Give as You Earn charity scheme; discounted Classpass gym and fitness memberships; health cash plan; physical and mental wellbeing support services; employee referral bonus; optional paid benefits including season ticket loan, cycle-to-work and technology schemes, travel insurance and dental insurance.

Culture

Stella McCartney fosters a progressive, purpose-driven workplace where creativity is closely tied to sustainability, innovation, and responsible luxury. The brand encourages collaboration, ethical thinking, and entrepreneurial energy, offering employees an environment shaped by modern design, conscious values, and a commitment to positive change in fashion.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.