- Employment
- Full-Time
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Nov 10, 2026
About Stella McCartney
Stella McCartney is a pioneering British luxury fashion house, founded in 2001 and renowned for redefining modern elegance through a steadfast commitment to sustainability, innovation, and cruelty-free design. As an employer, the brand offers a purpose-driven environment where creativity, craftsmanship, and responsible business practices converge across ready-to-wear, accessories, beauty, and lifestyle categories. Its teams are encouraged to challenge convention, embrace circular thinking, and contribute to a progressive vision of luxury that respects people, animals, and the planet. Working at Stella McCartney means joining an influential global maison with an entrepreneurial spirit and a clear ethical voice.
The CRM Manager defines and drives Stella McCartney’s CRM and client engagement strategy, translating customer data and insights into targeted initiatives that strengthen loyalty, retention and commercial performance across retail and digital channels. The role sits within Marketing and works closely with Brand, Client Engagement and Retail teams.
Role & Responsibilities
- Define and implement the brand’s CRM and client engagement strategy in line with overall marketing and business objectives.
- Drive customer retention, client loyalty and customer lifetime value through targeted CRM initiatives.
- Develop customer segmentation strategies based on client behaviour, engagement and spending patterns.
- Analyse CRM performance and customer data to identify commercial opportunities and business trends.
- Translate customer insights into actionable engagement and activation plans.
- Oversee CRM campaigns and client communication across retail and digital touchpoints.
- Ensure CRM initiatives support both brand positioning and commercial performance.
- Partner with retail teams to strengthen clienteling practices and CRM adoption within stores.
- Define CRM guidelines and best practices to support customer engagement across the retail network.
- Monitor and optimise CRM KPIs, including retention, reactivation, engagement and conversion.
Qualifications
- Strong understanding of luxury customer behaviour and clienteling dynamics.
- Experience in customer segmentation, CRM strategy and performance analysis.
- Commercial mindset with strong analytical capabilities.
- Excellent communication and stakeholder management skills.
- Familiarity with CRM platforms and omnichannel customer engagement.
- Fluent English required.
Skills
Experience
3–5 years of experience in CRM, Client Engagement or Customer Marketing within luxury or premium brands.
Workplace
The successful candidate will be located in Milan, Lombardy, Italy.
Explore jobs in Lombardy or in Italy.
Culture
Stella McCartney fosters a progressive, purpose-driven workplace where creativity is closely tied to sustainability, innovation, and responsible luxury. The brand encourages collaboration, ethical thinking, and entrepreneurial energy, offering employees an environment shaped by modern design, conscious values, and a commitment to positive change in fashion.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.