Shiseido Vice President of U.S. Marketing

Role & Responsibilities

• Lead annual and long-range strategic marketing plans for Drunk Elephant and Dr. Dennis Gross in the U.S. market.
• Develop growth strategies to accelerate brand awareness, consumer acquisition and retention, and sales performance.
• Translate global brand vision into locally relevant strategies and activation plans.
• Represent marketing at business reviews, portfolio discussions, and executive leadership meetings.
• Identify opportunities to strengthen brand positioning and competitive advantage.
• Oversee integrated marketing across media, influencer partnerships, social, CRM, experiential marketing, advocacy, PR integration, and retail activation.
• Drive consumer-first marketing initiatives grounded in insights, analytics, and market trends.
• Ensure consistent, compelling storytelling across consumer touchpoints.
• Lead launch campaigns from planning through post-launch evaluation.
• Partner with Global Brandholders to align U.S. priorities with global strategies.
• Collaborate with Consumer Insights, E-Commerce, Education, Creative, Finance, and Operations teams.
• Lead cross-functional launch governance and milestone management.
• Partner with Sales, Retail Marketing, and retail partners including Sephora, Ulta, Amazon, and Nordstrom.
• Develop retailer-specific marketing strategies to drive traffic, conversion, and brand equity.
• Align marketing investment with commercial priorities.
• Own marketing budget planning, forecasting, and investment optimization.
• Establish KPIs and performance measurement frameworks.
• Analyze business results and consumer metrics to drive continuous improvement and resource allocation decisions.
• Present performance updates and recommendations to senior leadership.
• Lead, coach, and develop a high-performing marketing organization.
• Foster a culture of collaboration, innovation, accountability, and inclusion.
• Build organizational capability and succession plans for critical marketing roles.
• Recruit and retain top talent across brand marketing functions.

Qualifications

• Bachelor’s degree; master’s degree preferred.
• Minimum 10+ years of experience in U.S. marketing, ideally in the beauty industry.
• Strong understanding of prestige skincare and beauty consumers.
• Deep knowledge of the U.S. beauty retailer landscape, digital environments, and in-store environments.
• Proven track record of successfully launching new products and executing innovative, digitally integrated marketing programs.
• Demonstrated ability to work cross-functionally, collaborate with, consult with, and influence all organizational levels.
• Passionate, energetic, team-oriented leader with strong leadership, analytical, interpersonal, and creative skills.
• Flexible, solution-oriented leader who can move quickly in a fast-paced environment and commands authority.
• Strong experience working with major retail partners and omnichannel business models.
• Strong financial acumen and understanding of P&L.
• Superior oral, written communication, and presentation skills; highly organized.
• Expertise in MS Word, Excel, and PowerPoint.
• Able to travel.

Skills

Experience

Minimum 10+ years in U.S. marketing, ideally in the beauty industry

Education

Bachelor’s degree; master’s degree preferred

Benefits

Medical, dental, and vision insurance; life and disability insurance; paid time off; paid volunteer days; paid company holidays; paid parental leave; 401(k) with 6% company match; talent development and learning programs; internal and international mobility; product discounts and annual gratis; employee-led affinity groups; tuition reimbursement; eligibility for a bonus program with the ability to overachieve.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.