Shiseido Senior Marketing Specialist

Role & Responsibilities

• Develop and execute annual, seasonal, and launch strategies aligned with brand and category objectives.
• Manage the end-to-end product lifecycle, from market opportunity assessment through launch execution and post-launch optimization.
• Identify growth opportunities and recommend initiatives to accelerate brand penetration and market competitiveness.
• Turn consumer, social media, and market insights into innovative marketing initiatives and engaging consumer experiences.
• Develop integrated 360° campaigns across online and offline touchpoints to maximize brand visibility and business impact.
• Track emerging beauty, lifestyle, social media, and youth culture trends to identify brand-relevant opportunities.
• Lead cross-functional collaboration with Sales, SCM, E-commerce, Communication, Digital, and external agencies to ensure execution.
• Manage A&P investment, optimize resource allocation, and maximize campaign effectiveness and ROI with limited resources.
• Grow hero products through effective portfolio management and strategic campaign planning.
• Serve as the primary contact for Japan brand holders and SAPAC stakeholders.
• Prepare and deliver marketing proposals, business reviews, and strategy presentations in English.
• Coordinate daily communication and project alignment with overseas stakeholders to support timely execution and successful launches.

Qualifications

• Bachelor’s degree or above in Marketing, Business, Communications, or a related discipline.
• 3–5 years of marketing, brand management, or product management experience, preferably in beauty, FMCG, consumer brands, or an IMC agency.
• Proven experience managing new product launches and driving commercial performance.
• Strong understanding of Taiwan consumer trends, social media, and beauty market dynamics.
• Passion for Japanese beauty, culture, lifestyle trends, and consumer behavior.
• Experience working with regional or global stakeholders is a plus.
• Strong analytical and commercial acumen, with the ability to translate insights into actionable growth strategies.
• Ability to balance creativity with business objectives to deliver measurable results.
• Curiosity, sensitivity to trends, and strong engagement with social media and youth culture.
• Deep understanding of Gen Z and young consumer trends, social platforms, emerging culture, and viral content dynamics.
• Ability to generate innovative ideas and identify opportunities despite limited resources and budget constraints.
• Proactive in finding new approaches to improve brand relevance and consumer engagement.
• Self-motivated, entrepreneurial, and strong sense of ownership.
• Comfortable working in a fast-paced, ambiguous environment.
• Resilient and adaptable, with willingness to take on challenges beyond routine responsibilities.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent presentation and storytelling capabilities.
• Ability to influence diverse stakeholders through data, insights, and clear communication.
• Strong written and verbal English communication skills; able to independently prepare English presentation decks and deliver business presentations in English.
• Japanese language capability is a strong plus.

Skills

Experience

3–5 years in marketing, brand management, or product management; preferably in beauty, FMCG, consumer brands, or an IMC agency.

Education

Bachelor’s degree or above in Marketing, Business, Communications, or a related discipline.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.