Shiseido Senior Marketing Manager

Role & Responsibilities

• Develop overall brand marketing plans and strategies for the US market.
• Own and execute the annual marketing calendar, translating brand strategy into integrated programs across the marketing mix.
• Define and implement retailer marketing programs for existing products and strategies for new product launches.
• Partner with the media team and agency to develop and execute annual media plans, and collaborate with global brand holders to secure assets for timely activation.
• Drive and coordinate new product forecasts with forecasting and sales operations teams, ensuring the figures are well considered and global turnover timing is met.
• Execute retailer.com programs, including retailer-specific GWP and sampling initiatives, and deliver creative assets to support new product launches and sets.
• Own the marketing budget, ensuring budget accuracy and efficiency through ROI and performance analysis.
• Manage monthly and quarterly Mix of Business (HPLN) projections and align them with Sales.
• Forecast and manage POSM materials, including samples, collateral, GWP and promotional sets, adjusting forecasts based on business trends.
• Manage ongoing communication with brand holders, including monthly status meetings, reporting, launch recaps and requests for US-specific needs such as product launches, sets and assets.
• Develop and deliver marketing presentations to retailer partners and Sales Field.
• Maintain current knowledge of the US fragrance marketplace through regular engagement with Sales Field, store visits, trade publications and social media; maintain a competitive intelligence archive and use insights to inform brand decisions.
• Make recommendations on annual price increases and manage related communications.
• Educate global brand holders on US market best practices, retailer needs and the competitive landscape.
• Perform other duties as needed to advance the company's vision, fulfill its mission and uphold its values.

Qualifications

• College degree.
• At least 5 years of work experience in US marketing for a beauty brand; prestige brand experience preferred.
• Ability to develop solid trade marketing plans, programs and promotional briefs.
• Strong leadership, analytical, interpersonal and creative skills; passionate, energetic and team-oriented.
• Strong oral, written, communication and presentation skills.
• Knowledge of the competitive marketplace and department and specialty store environments.
• Ability to balance analytics with creativity in strategic thinking.
• Software expertise in MS PowerPoint, Excel and Word, and knowledge of AI.

Skills

Experience

At least 5 years of work experience in US marketing for a beauty brand; prestige brand experience preferred.

Education

College degree.

Benefits

Medical, dental and vision insurance; life and disability insurance; paid time off; paid volunteer days; paid company holidays; paid parental leave; 401(k) with 6% company match; talent development and learning programs; internal and international mobility; product discounts and annual gratis; employee-led affinity groups; tuition reimbursement; eligibility for participation in a bonus program with the ability to overachieve.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.