- Employment
- Full-Time
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Nov 12, 2026
About Shiseido
Founded in 1872 in Tokyo’s Ginza district by Arinobu Fukuhara, Shiseido has evolved from Japan’s first Western-style private pharmacy into a global beauty leader. Rooted in Japanese aesthetics and scientific research, the house brings together skincare, makeup and fragrance through a distinctive dialogue between artistry and innovation. As an employer, Shiseido offers career paths spanning research and development, product creation, marketing, retail and corporate functions within an international environment. Its enduring pursuit of quality and thoughtful approach to beauty provide a compelling setting for professionals seeking to combine technical expertise, creative sensitivity and an appreciation of Japanese heritage.
The Senior Digital Marketing Specialist supports Shiseido Taiwan’s digital marketing across brands through media performance advisory, operational coordination, technical support, and corporate initiatives in governance, data and insights, innovation, and capability building. The role coordinates agency and platform partners, cross-brand projects, reporting, and training.
Role & Responsibilities
- Advise brands on media strategy and performance, with a focus on 5-Star Campaigns.
- Review media plans and campaign performance to identify optimization opportunities and ensure alignment with corporate guidelines and KPI benchmarks.
- Manage media KPI and investment tracking, ensuring timely and accurate agency updates for QBRs and management reporting.
- Support digital marketing operations, including internal platform administration, tracking coordination, and administrative processes.
- Work with regional teams, agencies, and platform partners to resolve advertising account, GA4, GTM, and tracking issues.
- Support process improvements that enhance operational efficiency across brands.
- Coordinate cross-brand digital initiatives, including first-party data activation, new media testing, and digital solutions.
- Track project progress, consolidate Test & Learn findings, and document key recommendations.
- Support the rollout of successful initiatives and best practices across brands.
- Support media dashboards, performance reporting, and data analysis to generate actionable insights.
- Coordinate digital training, partner sharing sessions, and platform and product updates.
- Maintain the Digital Marketing Resource Hub, keeping guidelines, training materials, and key learnings organized and current.
- Coordinate with media agencies and platform partners on performance-improvement actions and key deliverables.
- Collaborate with Brand, E-Commerce, CRM, CMI, and regional teams to support corporate initiatives.
- Facilitate effective communication and follow-up among stakeholders.
Qualifications
- Bachelor’s degree or equivalent in Marketing, Business, Communications, Media, or a related field.
- Experience in consumer goods, Beauty/Luxury, FMCG companies, and/or media or digital agencies is preferred.
- Experience supporting multiple brands or coordinating cross-functional projects is an advantage.
- Fluent English.
- Proactive, responsible, and detail-oriented, with a strong sense of ownership and accountability.
- Collaborative, with the ability to provide effective advisory support to different brands.
- Organized and able to manage multiple tasks, deadlines, and stakeholders effectively.
- Analytical and curious, with a problem-solving mindset.
- Willingness to learn, openness to feedback, and interest in digital marketing trends and innovation.
- Able to work independently on assigned responsibilities while collaborating effectively with the broader team.
Skills
Experience
3–5 years of relevant experience in digital marketing, media planning, performance marketing, or integrated marketing.
Education
Bachelor’s degree or equivalent in Marketing, Business, Communications, Media, or a related field.
Culture
Shiseido’s workplace culture draws on its Japanese heritage, combining scientific rigor, artistic sensitivity and meticulous attention to quality. As a global beauty group, it brings together diverse expertise in an international environment where collaboration between research, product development and brand teams helps translate innovation into distinctive beauty experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.