- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Nov 2, 2026
The PR and Digital Marketing Specialist plans and executes integrated PR and digital initiatives for cosmetics and fragrance brands including ANESSA, TISS, Narciso Rodriguez, Issey Miyake, and Max Mara. The role drives awareness, engagement, and business growth through strategic communications, digital media, partnerships, content, and experiential activations, collaborating with APAC and local stakeholders.
Role & Responsibilities
- Develop and execute integrated PR and digital communication plans aligned with brand objectives, product launches, and annual marketing priorities.
- Plan and manage digital marketing across social media, digital advertising, influencer marketing, and viral content to drive brand awareness and engagement.
- Analyze brand performance, campaign results, and consumer insights to identify opportunities and optimize communication effectiveness.
- Manage media value planning, campaign reporting, and ROI evaluation to measure communication performance.
- Identify and manage celebrity, influencer, media, and strategic partnerships to maximize brand visibility and earned media impact.
- Lead the development and execution of PR materials, including press releases, press kits, media toolkits, and communication guidelines.
- Manage external PR, digital, creative, and influencer agency partners to ensure high-quality, timely execution.
- Plan and execute product launch campaigns, hero product activations, and integrated communications across paid, owned, and earned channels.
- Plan and manage brand events, outdoor activations, pop-ups, media events, and consumer experiences from concept development through on-site execution and post-event evaluation.
- Collaborate with APAC teams and internal stakeholders to align regional strategies, provide regular updates, and ensure timely follow-up on key projects.
- Manage communication budgets and prepare performance reports, campaign recaps, and management presentations.
Qualifications
- Bachelor’s degree in a related field.
- Strong understanding of digital media, influencer marketing, and content strategy.
- Excellent communication and stakeholder management skills.
- Proficiency in written and spoken English.
- Experience in beauty, fragrance, or lifestyle brands preferred.
- Experience working with APAC or regional teams preferred.
Skills
Experience
3–5 years of experience in PR, digital marketing, or brand communications.
Education
Bachelor’s degree in a related field.
Workplace
The successful candidate will be located in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Shiseido, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Public Relations Specialist», «Digital Communications Specialist», «Brand Communications Specialist», «Integrated Marketing Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.