Shiseido Personal Beauty Specialist

Role & Responsibilities

• Provide the brand’s highest standard of customer service at the assigned retail outlet, drive sales and profitability, and work closely with the Store Manager to support smooth daily operations.
• Ensure smooth day-to-day counter and boutique operations, collaborate with retail colleagues to achieve monthly sales targets, and maintain professional conduct and brand-standard grooming.
• Submit timely daily operations reports; attend counter briefings on brand, marketing and education communications; stay informed of sales targets and goals; and monitor personal monthly sales productivity KPIs, including AUS/IPT.
• Foster a cohesive, cooperative work environment focused on brand sales targets and business growth.
• Perform cashiering at counters/FSS with accuracy, integrity and respect for customers. For FSS, follow SOPs for opening cash floats, daily cash collection and monthly banking consolidation, document card charge slips for Finance, and report sales-tally discrepancies to the Store Manager and Sales Executive.
• Conduct designated monthly inventory counts; manage stock receiving and freshness; report discrepancies and aging stock; apply FEFO (First-Expired, First-Out) stock rotation; maintain the OOS list; follow up on stock orders; and flag high-demand SKUs based on market trends.
• Check counter and boutique merchandising units and product displays daily against brand guidelines, reporting discrepancies to the Store Manager.
• Maintain store cleanliness and hygiene through daily housekeeping and proper management of tester hygiene SOPs; report electrical or fixture malfunctions to the contractor or maintenance team and Store Manager; and forecast and replenish counter hygiene supplies through the Store Manager.
• For Senior PBS roles, assist the Store Manager with coaching new team members, particularly new hires during OJT, in coordination with onboarding agendas from the Education Department; update the Store Manager on new hires’ progress; ensure team members understand their roles, responsibilities, targets and goals; coach lower-performing colleagues on service standards and product knowledge, demonstrate selling skills, and support grooming standards with constructive feedback.
• Deliver an excellent counter or boutique shopping experience and uphold high customer-service standards across the retail team; handle customer complaints; recruit new customers and build relationships with existing clients; and follow CRM initiatives and customer-data collection requirements in strict accordance with PDPA guidelines.
• Complete on-the-job coaching with the Store Manager during the first month of employment, followed by a 7-day brand induction with the Education Team. Training covers product knowledge, CPB skincare application, makeup artistry, customer service, sales and operations.
• Attend all virtual and classroom training arranged by the Education Department, including seasonal seminars on launches and application techniques. PBS team members may be considered for career-advancement programmes to develop skills, presentation and workshop facilitation, and may be selected or requested to support social-media projects for brand campaigns and launches.
• Support the Store Manager and Brand Team with brand PR, consumer and sales events.
• Inspire customers with expertise in beauty trends and product knowledge, identify their needs and recommend appropriate CPB products.
• Represent the brand or company at external events, including media presentations, livestreams, on-stage PR-event demonstrations and consumer workshops.
• Adhere strictly to Shiseido’s Code of Conduct and Ethics (CoCE).

Qualifications

• Demonstrated passion for working in the beauty and cosmetics industry.
• Minimum GCE ‘N’ Level or equivalent.
• Two to three years of luxury skincare retail brand experience preferred.
• Facial treatment or makeup artistry certificate(s) preferred.
• Good written and verbal English communication skills and a pleasant personality.
• Computer literacy, especially in Office 365 Suite: MS Word, MS Excel, MS Outlook, MS PowerPoint and MS Teams.
• Reliability, dependability and punctuality.
• High attention to detail and strong initiative.
• Leadership and people-management skills, strong communication and problem-solving abilities, and a collaborative approach.
• Ability to multitask and manage stress in a fast-paced team environment.
• Ability to work a flexible schedule, including weekends and/or public holidays, depending on counter staffing needs.

Skills

Experience

Two to three years of luxury skincare retail brand experience preferred.

Education

Minimum GCE ‘N’ Level or equivalent.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.