Shiseido Merchandising and Consumer Experience Manager

Role & Responsibilities

• Lead merchandising strategy and development, as well as in-store activations, for Issey Miyake, Narciso Rodriguez, Zadig&Voltaire, Max Mara and Serge Lutens.
• Define each brand’s retail experience in collaboration with retail education and sell-out teams.
• Set merchandising and category management strategies for each brand.
• Develop in-store brand identity and codes with brand teams, ensuring they are upheld across all projects.
• Create innovative permanent and promotional merchandising concepts for points of sale.
• Monitor competitors, trends and in-store innovations to enhance the customer experience.
• Oversee point-of-sale materials from creative brief through production.
• Develop merchandising guidelines that enable local markets to produce materials locally.
• Track merchandising projects and assess their commercial effectiveness.
• Manage a creative team of retail designers and architects.
• Define each brand’s retail experience and ensure its sell-out effectiveness and customer satisfaction.
• Create distinctive, memorable in-store services and customer experiences.
• Initiate and develop innovative concepts and storytelling that actively build brand image.
• Coordinate and monitor all 360° activities for key activation periods, including merchandising, training, internet, CRM, services and customer experience.
• Manage the profitability, planning and execution of activations.
• Work closely with the various MOPs and regions to establish the most suitable promotional plans.

Qualifications

• At least 10–12 years of experience in merchandising, retail, trade marketing or operational marketing.
• Significant experience in a premium, luxury or beauty environment within an international context.
• Team management experience preferred.
• Bilingual in French and English.
• Strong results and customer orientation, a developed aesthetic sensibility, and analytical and synthesis skills.

Experience

At least 10–12 years in merchandising, retail, trade marketing or operational marketing; significant experience in a premium, luxury or beauty environment in an international context; team management experience preferred.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.