- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Posted
- Nov 5, 2026
Shiseido seeks a Marketing Executive in Singapore to plan and execute retail and trade marketing campaigns, omnichannel activations, visual merchandising, product launches, and promotional operations. The role monitors campaign performance and budgets, coordinates retailers and agencies, and supports commercial growth across channels.
Role & Responsibilities
- Develop and execute retail marketing plans, promotions, and campaigns across all retail channels.
- Translate brand objectives into retailer-specific activation plans that drive traffic, conversion, and sell-out performance.
- Support promotional calendars, retailer exclusives, seasonal campaigns, and key commercial moments.
- Collaborate with the sales team and retailers to identify growth opportunities and maximize business performance.
- Monitor retail performance and campaign results, providing insights and recommendations to optimize effectiveness.
- Support the development and implementation of integrated omnichannel activation plans across retail, EC, social, CRM, and digital touchpoints.
- Ensure seamless execution and consistent brand campaigns across all consumer-facing channels.
- Coordinate marketing assets, POSM, merchandising materials, and campaign deployment for launches and promotional activities.
- Work with internal stakeholders, retailers, and agencies to ensure timely delivery and execution excellence.
- Support the development and implementation of visual merchandising guidelines and in-store communication materials.
- Maintain brand standards and visual consistency across retail locations and counters.
- Coordinate visual merchandising installations, campaign updates, product displays, and seasonal merchandising refreshes.
- Conduct regular retail audits and identify opportunities to enhance in-store visibility, shopper experience, and conversion.
- Partner with retailers and vendors to ensure timely installation and execution of visual merchandising initiatives.
- Support planning and execution of product launches and hero campaigns across retail channels.
- Coordinate launch materials, non-saleable products, product information, and retail merchandising requirements.
- Track launch performance and gather retail feedback to identify opportunities for improvement.
- Plan and recommend GWP offerings from headquarters assets and local sourcing opportunities, aligning them with campaign objectives, consumer needs, and budget allocation across channels.
- Track and manage promotional investments, including rebates, vouchers, and marketing support by channel and retailer, keeping spending within approved budgets.
- Support POSM forecasting, allocation, and utilization to maximize impact, cost efficiency, and minimize waste.
- Monitor and analyze retail campaign performance, promotional effectiveness, and ROI.
- Track competitor activities, market trends, and retail best practices.
- Prepare post-campaign reports and recommend improvements for future activations.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, Retail Management, or a related field.
- At least 2 years of relevant experience in retail marketing, trade marketing, or brand marketing.
- Experience in beauty, luxury, FMCG, retail, or consumer industries preferred.
- Exposure to product launches, retail activations, promotions, and visual merchandising execution.
- Experience working with retailers, external agencies, and cross-functional stakeholders.
- Familiarity with omnichannel marketing and retail operations is advantageous.
- Commercially driven, with a strong understanding of retail dynamics.
- Highly organized, with excellent execution capabilities.
- Collaborative team player who works effectively across functions and with retail partners.
- Proactive and solution-oriented, with the ability to thrive in a fast-paced environment.
Skills
Experience
At least 2 years of relevant experience in retail marketing, trade marketing, or brand marketing.
Education
Bachelor’s degree in Marketing, Business, Communications, Retail Management, or a related field.
Workplace
The successful candidate will be located in Singapore, Central, Singapore.
Explore jobs in Singapore.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Shiseido, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Marketing Executive», «Trade Marketing Executive», «Marketing Activation Executive», «Retail Activation Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.