- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Retail & Boutique Operations
- Posted
- Nov 2, 2026
The Marketing Executive drives commercial performance across channels through retail marketing campaigns, trade promotions and activations, supporting omnichannel execution, visual merchandising, product launches and retail marketing operations. The role monitors campaign and launch results, manages promotional investments and POSM, and works with sales teams, retailers, agencies and internal stakeholders.
Role & Responsibilities
- Develop and execute retail marketing plans, promotions and campaigns across all retail channels.
- Translate brand objectives into retailer-specific activation plans that drive traffic, conversion and sell-out performance.
- Support promotional calendars, retailer exclusives, seasonal campaigns and key commercial moments.
- Collaborate with the sales team and retailers to identify growth opportunities and maximize business performance.
- Monitor retail performance and campaign results, providing insights and recommendations to optimize effectiveness.
- Support the development and implementation of integrated omnichannel activation plans across retail, EC, social, CRM and digital touchpoints.
- Ensure seamless execution and brand consistency across all consumer-facing channels.
- Coordinate marketing assets, POSM, merchandising materials and campaign deployment for launches and promotional activities.
- Work with internal stakeholders, retailers and agencies to ensure timely delivery and execution excellence.
- Support the development and implementation of visual merchandising guidelines and in-store communication materials.
- Maintain brand standards and visual consistency across retail locations and counters.
- Coordinate visual merchandising installations, campaign updates, product displays and seasonal merchandising refreshes.
- Conduct regular retail audits and identify opportunities to improve in-store visibility, shopper experience and conversion.
- Partner with retailers and vendors to ensure timely installation and execution of visual merchandising initiatives.
- Support planning and execution of product launches and hero campaigns across retail channels.
- Coordinate launch materials, non-saleable products, product information and retail merchandising requirements.
- Track launch performance and gather retail feedback to identify opportunities for improvement.
- Plan and recommend GWP offerings from headquarters assets and local sourcing opportunities, aligning them with campaign objectives, consumer needs and channel budgets.
- Track and manage promotional investments, including rebates, vouchers and marketing support by channel and retailer, keeping spending within approved budgets.
- Support POSM forecasting, allocation and utilization to maximize impact, maintain cost efficiency and minimize wastage.
- Monitor and analyse retail campaign performance, promotional effectiveness and ROI.
- Track competitor activities, market trends and retail best practices.
- Prepare post-campaign reports and recommend improvements for future activations.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, Retail Management or a related field.
- At least 2 years of relevant experience in retail marketing, trade marketing or brand marketing.
- Experience in beauty, luxury, FMCG, retail or consumer industries preferred.
- Exposure to product launches, retail activations, promotions and visual merchandising execution.
- Experience working with retailers, external agencies and cross-functional stakeholders.
- Familiarity with omnichannel marketing and retail operations is advantageous.
- Commercially driven, with a strong understanding of retail dynamics.
- Highly organized, with excellent execution capabilities.
- Collaborative team player able to work effectively across functions and with retail partners.
- Proactive and solution-oriented, with the ability to thrive in a fast-paced environment.
Skills
Experience
At least 2 years of relevant experience in retail marketing, trade marketing or brand marketing.
Education
Bachelor’s degree in Marketing, Business, Communications, Retail Management or a related field.
Workplace
The successful candidate will be located in Singapore, Central, Singapore.
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About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Shiseido, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Marketing Executive», «Trade Marketing Executive», «Retail Activation Executive», «Marketing Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.