Shiseido Integrated Communications Coordinator

Role & Responsibilities

• Coordinate influencer gifting and product-seeding programs, including product allocations, shipment logistics, inventory tracking, and delivery management.
• Research, vet, and maintain databases of influencers, creators, tastemakers, and industry contacts for future partnership opportunities.
• Track performance metrics, earned media value (EMV), impressions, engagement, and social impact to support influencer reporting and campaign recaps.
• Maintain accurate influencer contact lists, product requests, and seeding calendars.
• Help develop and nurture relationships with brand advocates through ongoing communication and product education.
• Use Influencer Measurement Tools regularly to evaluate performance and collaborate with the team on data-driven results.
• Support the development of press materials, including fact sheets, media alerts, Q&As, briefing documents, launch materials, and press kits.
• Coordinate logistics for media outreach, product launches, and press opportunities.
• Coordinate vendor relationships to produce mailing materials for product launches and ongoing brand campaigns as needed.
• Monitor and track media coverage using measurement and reporting platforms.
• Compile weekly, monthly, and ad hoc reports on coverage, campaign performance, competitive activity, and key industry trends.
• Track evolving beauty, luxury, fashion, lifestyle, and cultural trends and provide timely insights and recommendations to the team.
• Coordinate the distribution and organization of content received from Global for local market implementation.
• Maintain content libraries, asset trackers, and reporting documents.
• Support social and influencer content initiatives by monitoring trends, creator content, and platform best practices.
• Support planning and execution of media, influencer, consumer, and retail events.
• Assist with guest-list management, invitations, gifting, staffing coordination, onsite logistics, and event recaps.
• Support event production and liaise with agencies to ensure seamless execution.
• Represent the brands professionally at events, maintaining the elevated standards expected of luxury experiences.
• Manage departmental administration, including invoice processing, purchase orders, budget tracking, vendor onboarding, and payment coordination.
• Oversee organization and maintenance of the PR Closet, product inventory, and department supplies.
• Process product orders and maintain inventory records for media, influencer, event, and marketing initiatives.
• Maintain accurate trackers for budgets, estimates, monthly billing, seeding programs, and campaign activities.
• Provide general administrative support to the Integrated Communications team as needed.
• Perform other duties as needed to support the organization’s vision, mission, and values.

Qualifications

• Bachelor’s degree in Communications, PR, Advertising, Marketing, or a related field.
• 1–3 years of experience in public relations, influencer marketing, communications, events, or related fields; relevant internships will be considered.
• Previous experience in beauty, luxury, fashion, or lifestyle is strongly preferred.
• Passion for beauty, luxury, fashion, culture, and the influencer landscape.
• Strong understanding of luxury brand standards and an eye for elevated consumer experiences and aesthetics.
• Exceptional organizational skills, meticulous attention to detail, and strong follow-through.
• Excellent written, verbal, and interpersonal communication skills.
• Strong relationship-building skills and a collaborative, team-first mindset.
• Ability to manage multiple projects simultaneously, maintain accuracy, and meet deadlines.
• Resourcefulness, adaptability, and comfort working in a fast-paced environment with evolving priorities.
• Strong analytical skills and ability to interpret and report on campaign and social performance metrics.
• Positive attitude, intellectual curiosity, and eagerness to learn and grow within a dynamic communications organization.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), media databases, influencer marketing platforms, and reporting tools.
• Knowledge of influencer measurement and media monitoring platforms is preferred.
• Familiarity with beauty editors, creators, and digital culture is preferred.
• Experience supporting luxury events, influencer activations, or PR programs is preferred.

Skills

Experience

1–3 years in public relations, influencer marketing, communications, events, or related fields; relevant internships will be considered.

Education

Bachelor’s degree in Communications, PR, Advertising, Marketing, or a related field.

Benefits

Medical, dental, and vision insurance; life and disability insurance; paid time off; paid volunteer days; paid company holidays; paid parental leave; 401(k) with 6% company match; talent development and learning programs; internal and international mobility; product discounts and annual gratis; employee-led affinity groups; tuition reimbursement; participation in a bonus program with the ability to overachieve.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.