Shiseido EMEA E-Retail Content Operations Manager

Role & Responsibilities

• Coordinate e-retail content needs across brand teams, brand holders, creative agencies and markets.
• Consolidate regional content requirements, align timelines and ensure assets are available for launches and key commercial periods.
• Coordinate delivery of visuals, copy, banners, CRM assets and product detail page (PDP) enhancements across markets and platforms.
• Ensure content complies with retailer specifications and brand guidelines.
• Lead multiple concurrent EMEA projects with competing priorities and tight deadlines.
• Deliver projects on time by proactively identifying risks, bottlenecks and dependencies.
• Drive prioritization, resource allocation and operational excellence across projects.
• Establish scalable processes and governance frameworks to improve efficiency and stakeholder visibility.
• Work with brand and global content teams to brief, validate and deliver campaign assets.
• Partner with the Digital Partnership Manager to align content priorities with media and retail plans.
• Support Key Account Managers and local markets in preparing toolkits and content for e-retailers and pure players.
• Drive alignment and accountability across brands, markets, agencies and global teams.
• Build trusted relationships and foster collaboration in a complex international environment.
• Monitor digital shelf performance using platforms such as Profitero.
• Track PDP content quality, including images, copy, SEO and video, and coordinate corrective actions with relevant teams.
• Support A/B testing of creative formats and asset types to identify the best-performing solutions.
• Recommend formats, editorial angles and content types to brand and local teams to improve engagement and conversion.
• Advise regional teams on e-retail content best practices, including SEO/GEO, consumer reviews and enhanced content.
• Contribute examples of strong and weak execution and performance trends to strategic reviews.
• Help create guidelines, recommendations and tools to improve content deployment quality.
• Monitor beauty, luxury and retail trends, as well as emerging formats and innovative activations across EMEA.
• Identify and share content opportunities, viral trends and innovative ideas to inspire brands and markets.
• Train and support local teams on content processes, tools and execution standards.
• Identify opportunities to simplify or automate workflows.
• Contribute to an agile, efficient and data-driven content deployment model at scale.
• Supervise a temporary-contract employee and interns, setting priorities and objectives and allocating workload.
• Promote best practices, knowledge sharing and continuous improvement across eRetail, marketing and market teams.

Qualifications

• 5–8 years of experience in digital content, e-commerce, digital marketing operations, content activation or project management.
• Demonstrated ability to manage multiple projects simultaneously while consistently meeting deadlines.
• Ability to work effectively in a fast-paced environment and coordinate diverse multicultural and cross-functional teams.
• Strong stakeholder management and communication skills.
• Structured, process-oriented mindset and attention to detail.
• Leadership skills and the ability to manage, coach and develop a team.
• Solid understanding of PDP content formats, SEO principles and social media trends, including video and influencers.
• Strong knowledge of beauty, luxury and e-commerce content ecosystems.
• Proactive, curious and solution-driven mindset.
• A creative mindset is an asset.
• Fluency in French and English is required.

Skills

Experience

5–8 years in digital content, e-commerce, digital marketing operations, content activation or project management.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.