Shiseido E-Retail Manager

Role & Responsibilities

• Develop and execute the Pure Players marketing strategy, aligned with brand calendars, key launches, and regional priorities.
• Own the end-to-end online activation calendar, including campaigns, hero moments, and retailer-driven events.
• Drive premium visibility across retailer touchpoints, including homepage takeovers, category placements, brand pages, newsletters, push notifications, apps, and social media integrations.
• Negotiate high-impact exposure packages with retailers, securing priority access to premium placements, seasonal campaigns, and key commercial moments.
• Lead online exclusivities, pre-launches, and hero SKU amplification, positioning Pure Players as priority partners within the Shiseido ME ecosystem.
• Align brand storytelling with retailer execution, elevating content quality, consistency, and positioning across platforms.
• Identify innovative activation opportunities, including livestreaming, influencer integrations, social-first campaigns, and platform-specific features, to differentiate brands and drive engagement.
• Define and lead retailer media strategy and investments across Pure Players, allocating budgets to maximize visibility and conversion.
• Manage and optimize e-retail media campaigns, including sponsored listings, search ads, and social amplification, to drive ROI and meet campaign objectives.
• Set media performance KPIs, including visibility share, CTR, conversion, and ROAS where applicable, and optimize campaigns with retailers.
• Collaborate with retailers on data-sharing and reporting to improve campaign effectiveness and inform future investment decisions.
• Challenge retailer proposals to secure high-value exposure and measurable impact, using internal benchmarks and competitive insights.
• Own digital shelf excellence across Pure Players, ensuring consistent, premium execution of product pages, imagery, descriptions, and brand environments.
• Optimize search visibility, category ranking, and assortment visibility to improve discoverability across platforms.
• Coordinate creative assets, animations, translations, and exposure materials with internal stakeholders and agencies.
• Ensure online executions reflect brand guidelines and local market relevance.
• Monitor competitor activity and benchmark best-in-class ecommerce execution across premium beauty.
• Secure priority launches and exclusivity moments for Pure Players by building strong cases with brand teams.
• Partner with brands to define 360° launch strategies, amplifying launches through retailer media, content, and visibility.
• Ensure seamless launch execution across content readiness, stock availability, media support, retailer visibility, and activation mechanics.
• Maximize hero launch impact through integrated retailer campaigns and amplification plans.
• Support business growth through strong commercial fundamentals, aligned with marketing priorities.
• Develop forecasts and manage orders with supply chain and retailers to ensure optimal stock availability.
• Manage promotional plans, trade investments, and rebate budgets in line with agreed activations and ROI targets.
• Monitor sell-in performance and ensure execution of commercial agreements and trade terms.
• Serve as the primary contact for assigned Pure Players on marketing, media, and commercial topics.
• Build retailer relationships to unlock greater visibility, innovation opportunities, and preferential support.
• Collaborate cross-functionally with brand, finance, and supply chain teams to ensure seamless execution.
• Represent Pure Players internally, aligning teams on priorities, opportunities, and performance.
• Track and analyze sell-out and marketing KPIs.
• Provide regular performance reports with actionable insights and optimization recommendations.
• Use retailer data and market insights to refine activation strategies and investment decisions.
• Identify growth opportunities through data-driven decision-making and competitive benchmarking.

Qualifications

• 5–6 years of experience in ecommerce, e-retail, digital marketing, or e-key account roles, ideally within beauty or luxury.
• Strong experience with Pure Players/e-retailers, with a clear focus on marketing and activation.
• A proven track record of driving sell-out through media, visibility, and activation strategies.
• Strong understanding of retailer media ecosystems, onsite visibility levers, and ecommerce activations.
• Experience managing digital campaigns, content strategy, and online merchandising.
• Strong analytical capabilities and the ability to translate data into actionable insights.
• Good understanding of commercial levers, including forecasting, budgeting, and trade planning.
• Strong negotiation skills and the ability to secure high-value visibility and partnerships.
• Creative and strategic mindset, with strong attention to detail.
• Highly collaborative, with the ability to influence cross-functional stakeholders.
• Proactive, solution-oriented, and results-driven.
• English required; Arabic appreciated.
• Bachelor’s degree in Marketing, Business, or a related field.

Skills

Experience

5–6 years in ecommerce, e-retail, digital marketing, or e-key account roles, ideally within beauty or luxury.

Education

Bachelor’s degree in Marketing, Business, or a related field.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.