Shiseido CRM and Acquisition Manager

Role & Responsibilities

• Define the EMEA CRM strategy, advise markets, and share best practices in content strategy, customer data management, loyalty, and consumer insights.
• Support markets in deploying and optimising CRM programmes.
• Contribute to and lead regional CRM, Data, and MarTech transformation projects.
• Measure CRM channel performance and analyse customer behaviour to provide key indicators and strategic insights.
• Use customer data and analytics to identify opportunities for personalised experiences in loyalty, personalisation, and segmentation, and develop appropriate action plans.
• Work closely with e-commerce, IT, Marketing, and Data teams to continually improve data security, accessibility, and integrity while developing analytics and activation capabilities.
• Strengthen collaboration with the Media team to build a complete consumer view, from acquisition through loyalty.
• Develop and lead retailer partnerships focused on omnichannel customer knowledge, including consumer data sharing, joint CRM programmes, shared KPI monitoring, and data acquisition initiatives.
• Manage, support, and develop a team.

Qualifications

• Advanced degree at Bac+5 level from a business school, university, or equivalent, specialising in Marketing, CRM, Digital, Data, or a related field.
• 7–10 years of significant experience in CRM, acquisition, loyalty, and relationship marketing, ideally in luxury, beauty, retail, or e-commerce.
• Experience leading cross-functional projects with multiple stakeholders in an international, multi-market environment.
• Participation in or contribution to CRM, Data, MarTech, or Customer Experience transformation projects.
• Communication, presentation, and stakeholder management skills.
• Strong autonomy and interpersonal skills in a multicultural environment.
• Knowledge of CRM tools and customer data platforms, including Salesforce Marketing Cloud, Tableau (user), Salesforce Data Cloud / Data 360, Klaviyo, Shopify, or equivalent solutions.
• Strong analytical skills, with the ability to extract relevant insights and turn them into strategic recommendations.
• Experience managing a team and supporting employee development.
• Good understanding of personalisation, segmentation (data model), marketing automation, loyalty, and omnichannel customer experience.
• Fluent English, written and spoken; daily work and exchanges are conducted in English.

Skills

Experience

7–10 years in CRM, acquisition, loyalty, and relationship marketing; experience leading cross-functional projects in an international, multi-market environment; participation in or contribution to CRM, Data, MarTech, or Customer Experience transformation projects; team management experience.

Education

Advanced degree at Bac+5 level from a business school, university, or equivalent, specialising in Marketing, CRM, Digital, Data, or a related field.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.